Massive THE AVENGERS Marketing Campaign Gets Underway with Acura and “Little Avengers” Commercials

     April 3, 2012

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Just the other day, we reported that Disney is pulling out all the stops in its marketing campaign for The Avengers. The studio has partnered up with a slew of companies to provide tie-in promotional material leading up to (and following) the release of the all-star superhero movie.  Advertisers like Visa, Hershey, Dr. Pepper and more are getting in on the action, and now the first spots from Acura and Target have landed online.  We got wind of the Acura deal back at Sundance, where Steve snapped shots of a suped-up Acura 2012 Stark Industries Super Car. Both commercials are actually really well done, with some nifty special effects on display in the Acura ad and an adorable group of kids playing a very well funded game of dress-up in the Target spot.

Hit the jump to watch the two ads, and if you missed Steve’s enormous amount of coverage from his visit to the film’s set last year, be sure to check it out. The Avengers opens in 3D on May 4th.

Here’s the synopsis for The Avengers:

Marvel Studios presents in association with Paramount Pictures “Marvel’s The Avengers”–the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins. Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, and directed by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble in summer 2012. In “Marvel’s The Avengers,” superheroes team up to pull the world back from the brink of disaster when an unexpected enemy threatens global security.

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