Sony Pictures Classics have released the trailer for Morgan Spurlock’s The Greatest Movie Ever Sold, or “officially” Pom Wonderful Presents: The Greatest Movie Ever Sold. You see, Spurlock financed his movie about advertising through advertising and he sold off the title to POM Wonderful pomegranate juice. The documentary is actually a meta-movie where the documentary documents the making of the documentary you are currently watching (it’s not as confusing as it sounds). Wedged into this novel structure is an attempt to look at how advertising dominates our lives.
Hit the jump to check out the trailer and click here to read my review of the film from Sundance. The Greatest Movie Ever Sold opens April 22nd.
Click over to Yahoo! Movies to see the trailer in HD.
Here’s the official synopsis for The Greatest Movie Ever Sold:
Filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.
POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with Spurlock, placing him front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest.” The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit.