When Sony Pictures liked the 3D tests they saw for The Green Hornet, they pushed the release date back a couple week to January 14, 2011 in part to avoid the jumble of holiday films all vying for 3D screens. The studio will now take advantage of the January availability of IMAX screens as well, planning the full IMAX 3D treatment for The Green Hornet. Seth Rogen will bring the masked superhero to the big screen alongside co-stars Cameron Diaz, Jay Chou, and Christoph Waltz and director Michel Gondry. Hit the jump for the full press release.
Sony Pictures’ The Green Hornet to be Released in IMAX(R) 3D on January 14, 2011
LOS ANGELES, June 16, 2010 (GLOBE NEWSWIRE) — IMAX Corporation (Nasdaq:IMAX – News) (TSX:IMX – News) and Sony Pictures Releasing announced today that The Green Hornet, the highly anticipated adaptation of the radio and television masked superhero character will be released to IMAX(R) theatres, simultaneously with the film’s wide domestic 2D and 3D release on January 14, 2011. The film will be digitally re-mastered into the image and sound quality of The IMAX Experience(R) and presented in IMAX(R) 3D.
“We are tremendously excited that The Green Hornet will be released in IMAX 3D as part of our wide release of the film,” said Rory Bruer, President, Worldwide Distribution for Sony Pictures Releasing. “When you have a film that has such an imaginative and unique depth, scope, and visual style, you really should experience the film with the outstanding 3D elements that the filmmakers are delivering. We believe The IMAX 3D Experience(R) will offer audiences a truly state of the art cinematic experience.”
“Superhero movies typically play very well with IMAX audiences, making the release of The Green Hornet a great way to kick off our 2011 slate,” said IMAX Chief Executive Officer Richard L. Gelfond. “We’re pleased with the continued expansion of our relationship with Sony Pictures, and we’re excited to work with them to reach our growing audience base with another quality film.”
“We’re excited to welcome Michel Gondry to the list of acclaimed directors who have released films into the IMAX network and we believe his innovative creative vision will play very well in IMAX,” added Greg Foster, Chairman and President, Filmed Entertainment. “This film is ideally suited to our fan-boy audience, and in IMAX 3D, they will be transported into the world of The Green Hornet.”
In the film, Britt Reid (Seth Rogen), son and heir to Los Angeles’ largest newspaper fortune, is a rich, spoiled playboy who has been happy to maintain a direction-less existence. When his father James Reid (Tom Wilkinson) mysteriously dies, Britt meets an impressive and resourceful company employee, Kato (Jay Chou). They realize that they have the resources to do something worthwhile with their lives and finally step out of James Reid’s shadow. Kato builds the ultimate weapon, The Black Beauty, an indestructible car with every weapon and gadget imaginable and Britt decides that in order to be heroes, they will pose as villains. With the help of Britt’s new secretary, Lenore Case (Cameron Diaz), they learn that the chief criminal in the city is named Benjamin Chudnofsky (Christoph Waltz). He has united all the gangs under his power, and he quickly sees that the Green Hornet is a direct threat to the prosperous criminal underworld he controls. Directed by Michel Gondry. The screenplay is by Seth Rogen & Evan Goldberg, based upon “The Green Hornet” radio series created by George W. Trendle. The film is produced by Neal H. Moritz.