With the film’s release just a week away at this point, Lionsgate is turning the media saturation crank on The Hunger Games: Mockingjay – Part 1 up to full throttle. During an appearance on Good Morning America today, stars Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth introduced a new clip that features Hemsworth’s Gale calling Hucherson’s Peeta out on his beta male nature. Which is sort of like castigating a tree because its made of wood. There’s also a really cool TV ad that starts out as a Mazda spot but, in a bit of synergy that suggests this franchise wants to have its cake and eat it too, becomes something else. For an allegory on the media being used as a distraction, the Hunger Games series uses it to its benefit masterfully.
Hit the jump to check out The Hunger Games: Mockingjay – Part 1 Clip and TV spot. The film opens on November 21st, and also stars Woody Harrelson, Elizabeth Banks, Jeffrey Wright, Stanley Tucci, Sam Claflin, and Jena Malone.
Via The Playlist:
Here’s the official synopsis for The Hunger Games: Mockingjay – Part 1:
The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay – Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage. The Hunger Games: Mockingjay – Part 1 is directed by Francis Lawrence from a screenplay by Danny Strong and Peter Craig and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone.