Whether you’re into the non-stop Hunger Games marketing campaigns or not, there’s no denying that Lionsgate knows how to deliver quality promotional material. At this point, we’ve already seen a teaser trailer, a full-length trailer and a TV spot for The Hunger Games: Mockingjay – Part 1 yet this latest TV spot still rocks some brand new footage and a relatively unique tone. The film’s promotional push isn’t just laying it all out there to get as many moviegoers into theaters as possible. Lionsgate is actually taking more of a storytelling-centric approach, having each new piece add a layer to the situation, encouraging viewers to become invested well before the movie even comes out.
Hit the jump to check out the latest The Hunger Games: Mockingjay – Part 1 TV spot featuring Willow Shields’ Primrose Everdeen, a little encouragement from Elizabeth Banks as Effie and a super sad Josh Hutcherson. Mockingjay – Part 1 is due in theaters on November 21st.
Here’s the official synopsis for The Hunger Games: Mockingjay – Part 1:
The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay – Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage. The Hunger Games: Mockingjay – Part 1 is directed by Francis Lawrence from a screenplay by Danny Strong and Peter Craig and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone.