The Lionsgate marketing team really knows what they’re doing when it comes to interactive and immersive promotional techniques. We got those two President Snow (Donald Sutherland) addresses at the beginning of the campaign, there’s also the District Heroes Collection posters, there’s that Our Leader the Mockingjay app that lets you (fake) spray-paint a Mockingjay or District 13 logo on buildings, walls or anything else you see, and now we’ve got a brand new TV spot that also aims to blur reality and fiction.
I’m not going to spoil the surprise, but check out a new The Hunger Games: Mockingjay – Part 1 TV spot after the jump. It’s a little jarring, but it’s definitely a clever double marketing strategy. We’ve also got another Mockingjay – Part 1 poster from WK Interact to share as well. The third installment of the Hunger Games film franchise arrives in theaters on November 21st and stars Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Elizabeth Banks, Philip Seymour Hoffman, Jeffrey Wright, Stanley Tucci, Jena Malone and Julianne Moore.
Here’s the official synopsis of The Hunger Games: Mockingjay – Part 1:
The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay – Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage. The Hunger Games: Mockingjay – Part 1 is directed by Francis Lawrence from a screenplay by Danny Strong and Peter Craig and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone.