Say what you will about producer Harvey Weinstein, but don’t call him complacent. Less than 48 hours removed from its 12 Oscar nods, The Weinstein Co. is said to be considering recutting The King’s Speech so as to open the film to a “broader audience.” As it stands, the film has an R rating for language and the proposed re-editing of the film would aim to cut-down on said language to make it eligible for a lower rating.
For more on The King’s Speech new-look marketing strategy, hit the jump.
According to the L.A. Times, Weinstein has been inspired by film’s marketing appeal in Great Britain where, with the aid of a 12-and-up rating (not to mention the fact that the film is about British royalty), it has topped box-offices for three consecutive weeks. While a recut The King’s Speech would not make it to theaters prior to the Febrary 27th Oscar date, that’s of little concern to The Weinstein Co. as its revamped strategy (unsurprisingly) is primarily concerned with increasing box-office profits on the just north of $12 million production.
With the goal of reaching the largest possible audience in mind, Weinstein will be expanding The King’s Speech theatrical release to over 3,000 domestic theaters (it currently plays in close to 1,700) by Valentine’s Day weekend. The report also mentions that the film’s marketing campaign will be more geared toward promoting the “mainstream theme of friendship” shared between Colin Firth and Geoffrey Rush than on promoting the film’s positive reviews (I suppose all of those Oscar nominations do most of the legwork themselves in that regard).
As of yet, there is no word on how director Tom Hooper feels about seeing his critically-acclaimed film recut. The director was not available for comment in the original report.