Exclusive First Look at the Poster and Footage from Terry Gilliam’s Short Film THE LEGEND OF HALLOWDEGA Starring David Arquette and Justin Kirk

     October 8, 2010

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We’re pleased to bring you an exclusive first look at the poster and footage from Terry Gilliam’s upcoming short film The Legend of Hallowdega.  Here’s the official synopsis:

The comedy, THE LEGEND OF HALLOWDEGA, explores the mysteries around Talladega Superspeedway as the host of an investigative news show (Justin Kirk) joins forces with a techno-geek paranormal expert (David Arquette) to dodge close-calls and chase crazy leads to get to the bottom of THE LEGEND OF HALLOWDEGA.

While I wouldn’t immediately associate Terry Gilliam with anything pertaining to NASCAR, this looks like it could be interesting.  The short film is set to air will premiere on Halloween Sunday with the first chapter to debut on ESPN just prior to the start of the AMP Energy Juice 500 at Talladega Superspeedway.  The full film will be available to watch that night at www.LegendofHallowdega.com.  Hit the jump to check out an exclusive sneak peek and the poster:

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Here’s the press release:

AMP ENERGY AND TERRY GILLIAM PRESENT: THE LEGEND OF HALLOWDEGA

TO PREMIERE AT THE TALLADEGA SUPERSPEEDWAY ON OCTOBER 31ST

The Legend of Hallowdega stars David Arquette and Justin Kirk

New York, NY (October 8, 2010) Award-winning filmmaker Terry Gilliam will premiere his short film THE LEGEND OF HALLOWDEGA starring David Arquette and Justin Kirk with special appearances by Dale Earnhardt Jr., Darrell Waltrip and more on October 31st, 2010. The film, produced by AMP Energy Juice and @radical.media, will premiere on Halloween Sunday with the first chapter to debut on ESPN just prior to the start of the AMP Energy Juice 500 at Talladega Superspeedway. Starting Halloween night, the film will be available in its entirety on www.LegendofHallowdega.com. THE LEGEND OF HALLOWDEGA is the first short film for both Gilliam and AMP Energy Juice.

“AMP Energy Juice is fueled by great partnerships that include Dale Earnhardt Jr., Talladega Superspeedway – and now, director Terry Gilliam,” said Frank Cooper, Chief Consumer Engagement Officer, PepsiCo Americas Beverages, maker of AMP Energy Juice. “Terry has a distinctive vision and is a truly gifted storyteller. AMP Energy Juice is proud to have produced his one-of-a-kind take on the legends and lore that surround Talladega Superspeedway for race fans and film buffs everywhere.”

Director Terry Gilliam added, “To bring our little circus into the world of a truly monster circus was a thrill.”

The comedy, THE LEGEND OF HALLOWDEGA, explores the mysteries around Talladega Superspeedway as the host of an investigative news show (Justin Kirk) joins forces with a techno-geek paranormal expert (David Arquette) to dodge close-calls and chase crazy leads to get to the bottom of THE LEGEND OF HALLOWDEGA.

“The great folks at AMP Energy Juice have developed a new and innovative idea to research and debunk some of the myths surrounding HALLOW-DEGA” said Talladega Superspeedway Chairman Grant Lynch. “We anxiously await the release of the film to see what Terry Gilliam and AMP Energy Juice have come up with.”

THE LEGEND OF HALLOWDEGA reflects AMP Energy’s continuing commitment to support innovative talent in the creation of unique entertainment.

Solve the mystery at www.LEGENDOFHALLOWDEGA.com

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