I was surprised at how taken I was with the trailers we have seen for The Lorax. Illumination Entertainment has nailed the CGI treatment on Dr. Seuss’ whimsical swirls. The candy colored forests in particular look gorgeous. Though it will inevitably invite accusations of child brainwashing from some conservative groups, The Lorax is the perfect vehicle to promote the forest conservation. The USDA Forest Service has cut a new PSA for their Discover the Forest campaign using footage from The Lorax, and if nothing else, it serves as a great pitch for the beauty of the animation.
The Lorax, featuring the voices of Danny DeVito, Zac Efron, Ed Helms, Taylor Swift, Rob Riggle, and Betty White, opens in 3D on March 2, 2012. Hit the jump for the PSA and campaign poster.
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Official synopsis for The Lorax:
From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss’ The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.
Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop).