When Halloween falls on a Friday or Saturday it is never a good thing for the box office. One year ago, with the 31st a Friday, Halloween weekend saw just two films reach $10 million: Ouija and Nightcrawler. This year, Halloween falls on a Saturday. If just one of this weekend’s three new releases was expected to break out that might not be so bad. But much like last weekend, the newbies – Burnt, Our Brand is Crisis, and Scouts Guide to the Zombie Apocalypse – are all falling well below projections. That means we can expect the weekend box office to deliver one of the lowest overall totals of the past year… and another victory lap for The Martian.
Fox’s resilient space drama lost another 268 locations on Friday but still managed to remain firmly in first place on Friday with an estimated $3.5 million. The Martian is expected to be the only film to hit double digits this weekend, adding another $10.5 million to its domestic total. By contrast, Sony added 117 screens to its Goosebumps run, perhaps hoping for a Halloween surge? The PG-rated horror pic took in an estimated $3 million on Friday and should end its third frame with $9 million at most.
Moving on to the new releases, only TWC’s Burnt will make it into the top five this weekend. On its first day in 3,003 locations, the culinary drama starring Bradley Cooper claimed an estimated $1.8 million. That indicates a three-day start in the $5-$6 million range. Burnt was projected to open with at least $9 million, which would have put it on par with Cooper’s last lead turn in Aloha. Of course, Aloha was far from a box office success, so the fact that Burnt appears even less appealing is a bad sign.
If Burnt is looking bad, Our Brand is Crisis looks like a disaster. The based-on true-events dramedy starring Sandra Bullock was also supposed to open with $9 million or more. Instead the Warner Bros.’ release took in just $1.11 million from 2,202 locations on Friday – missing the top five altogether. For the three-day weekend, Our Brand is Crisis may not hit $4 million. In fact, the film is on track to deliver Bullock the lowest wide opening of her career. Her previous nadir was $4.65 million for 1996’s Two if By Sea.
Friday’s final new release was Scouts Guide to the Zombie Apocalypse. From 1,509 locations, Scouts Guide earned an estimated $708,000 on Friday. That put the horror-comedy outside the top 10 and should result in a three-day total of just $1.5 million. Like Paranormal Activity: The Ghost Dimension last weekend, Paramount is planning to release Scouts Guide on VOD as soon as the film’s theatre count drops to 300. So, next Friday maybe?
We’ll have complete details on this weekend’s scary-bad box office tomorrow.
|3.||Bridge of Spies||$2,469,000||$39.6|
|5.||Hotel Transylvania 2||$1,760,000||$151.9|