As the summer season starts creeping up on us, with Captain America: Civil War only a few weeks away from its nationwide debut, plenty of franchises are gearing up to reaffirm their importance or, at the very least, their bare-minimum viability in the movie market. It's more than a bit tiresome, which is why it's so galvanizing to see something like The Nice Guys getting a big release from a big studio in May. The latest project from Shane Black, coming off his writing and directing of the best MCU movie, Iron Man 3, is a colorful, foul-mouthed noir, starring Ryan Gosling and Russell Crowe as an unlikely team of investigators hired to find a young woman in 1970s Los Angeles. It's exactly the kind of material that reacts well to Black's cynical disposition and pickled, hysterical sense of humor, which made him a major talent in the 1980s.
It's not surprising that the marketing for the film has also been creative, with the latest TV spot boasting a hotline number that allows you to hear Gosling and Crowe pitching you to hire them for all your private investigator needs. It's a good gag for a film that looks to be chock full of gags, and the spot offers a few quick glimpses at new footage of the film itself. Not that the extra pressure was needed, but this makes me even more excited to see where Black takes all of this come May 20th, when The Nice Guys is released in theaters nationwide.
Check out the new TV spot right below:
Here's the official synopsis for The Nice Guys:
Set in 1970s Los Angeles, down-on-his-luck private eye Holland March (Ryan Gosling) and hired enforcer Jackson Healy (Russell Crowe) must work together to solve the case of a missing girl and the seemingly unrelated death of a porn star. During their investigation, they uncover a shocking conspiracy that reaches up to the highest circles of power.
