The Social Network is currently the frontrunner in the Oscar race as it’s racked up victories from a wide variety of critics’ groups, individual critics, and publications. However, Sony Pictures is continuing to do everything in its power to push the film’s popularity. In addition to the film making it’s debut on DVD and Blu-ray on Tuesday (three months and eleven days since it was first released in theaters), the studio will be re-releasing the film back into 600 theaters this Friday. In the January doldrums, that’s not a bad strategy and Deadline predicts that the release will push the film over the $200 million mark worldwide.
If The Social Network does win Best Picture, it will be the first victory for Sony’s Columbia Pictures since 1988.