Tomorrow marks an unofficial holiday that is celebrated by a certain subset of citizens, and there’s likely a rather large crossover between 4/20 observers and fans who are looking forward to the comedy This Is the End. As part of the promotion for Seth Rogen and Evan Goldberg’s apocalyptic comedy (which also marks their directorial debut), a new promo video has been released along with a pretty smart bit of marketing: if you buy your tickets to This Is the End on 4/20, Regal Cinemas will buy your popcorn for the movie. Sounds like a swell deal to me.
Hit the jump to watch how Rogen, James Franco, Jay Baruchel, and Danny McBride celebrate 4/20. The film also stars Jonah Hill, Emma Watson, Jason Segel, Michael Cera, David Krumholtz, Paul Rudd, Martin Starr, Mindy Kaling, Kevin Hart, Aziz Ansari, and Rihanna. This Is the End opens on June 14, 2013.
Here’s the official synopsis for This Is the End:
The comedy This Is The End follows six friends trapped in a house after a series of strange and catastrophic events devastate Los Angeles. As the world unravels outside, dwindling supplies and cabin fever threaten to tear apart the friendships inside. Eventually, they are forced to leave the house, facing their fate and the true meaning of friendship and redemption.