Tomorrow marks an unofficial holiday that is celebrated by a certain subset of citizens, and thereâ€™s likely a rather large crossover between 4/20 observers and fans who are looking forward to the comedy This Is the End.Â As part of the promotion for Seth Rogen and Evan Goldbergâ€™s apocalyptic comedy (which also marks their directorial debut), a new promo video has been released along with a pretty smart bit of marketing: if you buy your tickets to This Is the End on 4/20, Regal Cinemas will buy your popcorn for the movie. Â Sounds like a swell deal to me.
Hit the jump to watch how Rogen, James Franco, Jay Baruchel, and Danny McBride celebrate 4/20.Â The film also stars Jonah Hill, Emma Watson,Â Jason Segel,Â Michael Cera,Â David Krumholtz,Â Paul Rudd,Â Martin Starr,Â Mindy Kaling,Â Kevin Hart,Â Aziz Ansari,Â andÂ Rihanna. Â This Is the EndÂ opens on June 14, 2013.
Hereâ€™s the official synopsis for This Is the End:
The comedyÂ This Is The EndÂ follows sixÂ friendsÂ trapped in a house after a series of strange and catastrophic events devastate Los Angeles. As the world unravels outside, dwindling supplies and cabin fever threaten to tear apart the friendships inside. Â Eventually, they are forced to leave the house, facing their fate and the true meaning of friendship and redemption.