Since Super Bowl ads cost $2.6 million for a 30 second spot, you better make damn sure you cut an ad worth watching. Movie studios use the big game as an opportunity to sell their biggest movies and Paramount is betting that Shutter Island, the fourth collaboration between Martin Scorsese and Leonardo DiCaprio, is worth the ad-time. I personally think that movie sells itself and plenty of TV spots are already running. But if it gets more people to turn out for a Scorsese flick, you’ll get no argument from me. Check out the ad after the jump:
Paramount has put their Super Bowl ad for Shutter Island online and it uses Mr. Scorsese’s filmography as the big selling point. So for those football fans who can’t match the great auteur’s name to his work, they’ll think to themselves, “By golly, I sure did enjoy that Goodfellas movie. I think I’ll take a gander at this here Shutter Island!” That’s how football fans think.
For those just tuning in, here’s a brief synopsis:
Nothing at Ashecliffe Hospital is what it seems. And neither is Teddy Daniels. Is he there to find a missing patient? Or has he been sent to look into rumors of Ashecliffe’s radical approach to psychiatry? The closer Teddy and Chuck get to the truth, the more elusive it becomes, and the more they begin to believe that they may never leave Shutter Island. Because someone is trying to drive them insane…