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THE DARK KNIGHT RISES Set Visit Preview and 4 Awesome New Posters!First Image of Odin and Loki from THOR; Marvel Post-Converting THOR and CAPTAIN AMERICA into 3D
by Brendan Bettinger Posted:July 14th, 2010 at 9:13 am
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When Thor hits theaters on May 6, 2011, it will be doing so in 3D. Same goes for Captain America: The First Avenger when it hits theaters on July 22, 2011. Neither was shot in native 3D, so both Thor and the Cap are facing the so-far unproven 3D conversion process. But Thor director Kenneth Branagh, Captain America director Joe Johnston, and Marvel Studios president Kevin Feige understand that taking on 3D conversion is treading into murky territory. Hit the jump for quotes from the trio that reassure all is well alongside a new image of Thor, Loki, and Odin.
Hero Complex has a piece up right now on how Marvel is preparing for their centerpiece Comic-Con presentation on July 24th in Hall H. In addition to the announcement of the new Hulk following Edward Norton’s departure, a major part of that will apparently be expressing enthusiasm for 3D. Branagh remarked,
“We came to feel that in our case 3D could be the very good friend of story and character for a different kind of experience… It’s another draft of the story that can reveal itself in a different way. I had a healthy degree of skepticism up front … I’ve become somebody extremely excited about working with possibilities of doing it this way.
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A pretty careful conversation is what we’ve been having for quite some time about what we know has to be the most sensible decision: Is it led by story? Can this offer a different type of experience and exploit what we have in the story? It absolutely can … we travel very long distances in the movie and the opportunity to export and exploit the journey of the hero is really offered up as a great potential enhancement here.”
Johnston had his own take:
“I think it tends to be overused and can be a little bit gimmicky. A lot of people are using 3-D now because they feel have they have to… that will come and go and the pictures that deserve to be in 3-D will continue to be. When it’s done bad, it can make you carsick.”
Though a bit more contrarian, Johnston ended up on the positive side, saying “It’s a new challenge and it’s exciting.”
Feige, who is likely most in tune with the business sense of the decision, commented,
“I’d say there’s not a great feeling out there for conversion based on some of the films that may have succeeded financially but had their artistry come under fire.
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In being able to think in 3-D from the start — and having every bit of our special effects rendered in true 3-D — we have the opportunity to do it right. When you’re working with a director like Ken Branagh or Joe Johnston, they’re not going to settle for less than perfect image. They’re not going to settle for something that isn’t up to the artistry of everything else they’ve done on the film … they’re not going to put on some overlay in the last 10 to 12 weeks of post-production for a fiscal reason.”
The thing I take issue with the most is of “from the start.” Johnston reportedly tested out shooting in native 3D, but the rigs were just too bulky. Completely understandable.
But had the rigs meet his needs as a director, and he shot with 3D cameras, that would have been “from the start.” I am glad they are starting the 3D conversion process relatively early (shades of The Green Hornet rather than Clash of the Titans), but to call it “from the start” seems like disingenuous phrasing from a man I respect.
The technology, by necessity and familiarity, must be getting more efficient. So maybe the time they have will be enough to put something pretty up on screen. Here’s hoping.
Anyway, here’s the full image. Click for high resolution.
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Related Links
- Principal Photography Began Today on THOR
- New Trailer for THOR
- Trailer for THOR Starring Chris Hemsworth and Natalie Portman
- Kevin Feige (President of Production at Marvel Studios) On Set Interview THOR; Read a Massive Interview Done on the Soundstages of THOR!
- Collider Goes to the Set of THOR! Video Blog Recap
conversion is bad!
live it in 2d
You know the problem I've noticed w/ 3D conversions is half the movie isn't even in 3D. If you take the glasses off at certain times you can tell it isn't really in 3D lol, whereas in Avatar if you took the glasses off the entire movie was just one big blur.
Odin's “eye piece” looks like a bad photoshop…..
Just watch it in 2d, not like anyone is forcing the 3d on you?!?!?
Unless you just have crappy theaters that only show it in 3d, then oh well sorry…
End of Line
Why do they look like they come from outer space?
I'm excited to see footage from this flick at Comic-Con, but that photo above make it look like Odin has bitch-tits.
Loki will have a helmet right? Loki's horned helmet isn't just a comic thing, it's on every ancient stone carving and statue we have of him.
Yeah, the lighting in the pic makes it look like it's a completely different color/material from the rest of his costume. But if you look in that little video that ET did, it shows him and the eye-patch looks a lot more like it belongs.
They look like they are wearing low-priced Thor, Odin, and Loki Halloween costumes.
conversion…I know Clash was done in a few weeks and thus the blunder…let's see what a well planned conversion looks like…
AND…the THOR image is kinda laughable….sorry!
sick of 3d haters 3d is sticking round this time so deal with it i dont care if its converted or shot in 3d i love it
LONG LIVE THE 3D ERA!!!!!!
I’m not against 3D as a whole because I think some movies (and I stress on the ‘SOME’) are just truly made for that format (hello Avatar?) But I personally think that these 3d conversions of movies that aren’t really meant to be seen on 3d just takes some of the soul away and makes it another way for a money-making gimmick.
I’m not against 3D as a whole because I think some movies (and I stress on the ‘SOME’) are just truly made for that format (hello Avatar?) But I personally think that these 3d conversions of movies that aren’t really meant to be seen on 3d just takes some of the soul away and makes it another way for a money-making gimmick.
3d is here to stay, itll only get better. thor and all marvel and dc stuff are the best kind of movies to be 3d. i look forward to it. a well planned conversion should look better than the mostly poorly shot 3d movies out there
Thor is an Asgardian and of the Asgardians ONLY Odin has facial hair when will you morons do your damn research????
if you look close you can see THOR has a weak teenager beard
I'm not sure which version of the Asgardians you're refering to, but in the main Marvel universe The Warriors Three all have facial hair.
I'm sorry, but those outfits make me cringe. They look like they belong on the cover of the Norse version of GQ magazine.