It seems like the fully-animated motion-capture craze has come and gone with the shuttering of Robert Zemeckis’ ImageMovers Digital and the box office bomb Mars Needs Moms. However, before that bomb exploded, directors Steven Spielberg and Peter Jackson decided to do a mo-cap trilogy adaptation of the internationally popular comic book series, The Adventures of Tintin. The cast includes Jamie Bell, Daniel Craig, Andy Serkis, Simon Pegg, Nick Frost, Cary Elwes, Toby Jones, Mackenzie Crook, and Daniel Mays.
But how do you market a mo-cap adaptation of a Belgian comic that isn’t widely-recognized by the American mainstream? With airplanes, flaming ships, and a silhouetted figure in a trenchcoat. That’s what you’ll see on the UK poster for the flick along with attention paid not to the cast, but to screenwriters Steven Moffat, Edgar Wright, and Joe Cornish. Hit the jump to check out the poster. The first trailer for the film is set to go online tomorrow. The Adventures of Tintin: The Secret of the Unicorn (a subtitle that was left off the poster) opens in 3D on December 23rd. [Update: The US teaser poster has also gone online. I slightly prefer the UK version, but the US teaser is no slouch and it shows off the ship, “The Unicorn”]
UK Poster via Empire who will also debut the film’s trailer tomorrow.
Click over the AICN to see a larger version of the US teaser poster:
Here’s how Spielberg breaks down Secret of the Unicorn:
“The first part of the film, which is the most mysterious part, certainly owes much to not only film noir but the whole German Brechtian theatre — some of our night scenes and our action scenes are very contrasty. But at the same time the movie is a hell of an adventure.”