Disney has released a Tomorrowland international trailer, and it’s a fascinating study in how information is imparted and sold to an audience. The plot is the same—Casey (Britt Robertson), an optimistic young teen with scientific curiosity, teams up with a disillusioned former boy-genius inventor (George Clooney) to embark on a journey to uncover the secrets “of an enigmatic place somewhere in time and space that exists in their collective memory as ‘Tomorrowland.’”
However, in this international trailer [via The Playlist], in addition to explaining how the Disney theme park fits into the story, has a young girl (Raffey Cassidy) telling Britt that she’s the chosen one and telling Clooney’s character that Britt is the one who’s important. Meanwhile, over in the U.S., Disney won’t even put Robertson on the poster.
I’m incredibly excited for Tomorrowland and this trailer has plenty of new footage, but it’s also interesting and mildly disheartening to see how even movie marketing is gendered in an antiquated fashion. There’s no reason the U.S. trailer couldn’t have been like this one.
Check out the Tomorrowland trailer below. The film also stars The film also stars Hugh Laurie, Tim McGraw, Judy Greer, Kathryn Hahn, Keegan-Michael Key, and Thomas Robinson. Tomorrowland opens in traditional theaters and IMAX on May 22nd.
Here’s the official synopsis for Tomorrowland:
From Disney comes two-time Oscar® winner Brad Bird’s riveting, mystery adventure “Tomorrowland,” starring Academy Award® winner George Clooney. Bound by a shared destiny, former boy-genius Frank (Clooney), jaded by disillusionment, and Casey (Britt Robertson), a bright, optimistic teen bursting with scientific curiosity, embark on a danger-filled mission to unearth the secrets of an enigmatic place somewhere in time and space known only as “Tomorrowland.” What they must do there changes the world—and them—forever.
Featuring a screenplay by “Lost” writer and co-creator Damon Lindelof and Brad Bird, from a story by Lindelof & Bird & Jeff Jensen, “Tomorrowland” promises to take audiences on a thrill ride of nonstop adventures through new dimensions that have only been dreamed of.