While everyone likes to use the domestic box office when deciding if a movie is a flop or a hit, domestic box office is only a small piece of a very large pie. Nowadays, Hollywood studios make their money internationally, with some movies making 70% (or more) of their final box office overseas. This explains why more Hollywood movies are casting actors from around the world in key roles, and why the studios do global premieres like the one I attended last night in Hong Kong for Transformers: Age of Extinction. Asia is a huge market with China’s box office getting bigger and bigger every year. Most think it’s only a matter of time before China eclipses North America in terms of movie screens and box office revenue.
Shortly before the premiere started, I spoke to Rob Moore, Vice Chairman of Paramount Pictures, on the red carpet. He talked about the importance of international box office, how Hansel & Gretel: Witch Hunters made most of its money internationally, the challenge of making Transformers: Age of Extinction, when we’ll get Transformers 5 (most likely 2017 and not 2016), and more. Hit the jump to watch.
- How he comes over to Asia often now
- The importance of international box office
- The challenge of making Transformers: Age of Extinction
- Says that the next Transformers movie will most likely be three years (meaning 2017)
- Talks about Hansel & Gretel: Witch Hunters and the sequel