According to their website, FIVE33 is a creative communications agency known for its groundbreaking international campaigns. On the site, they list Walt Disney’s A Christmas Carol and Alice in Wonderland as two campaigns they’ve worked on. So it should come as no surprise that they’ve teamed up with Disney again for Tron Legacy and created a Light Cycle installation that will be traveling around the world to help promote the film.
If you were lucky enough to see the Tron Legacy Comic-Con viral event last summer, the display reminds me of that set-up – minus Flynn’s Arcade. Hit the jump to check out what might be at your local mall in the coming months. It’s extremely cool.
UPDATE – Sorry to say, the video is now gone from the internet. Sorry if you missed it but the installation will be on display soon