TRON LEGACY Viral Campaign and IMAX Locations Collide in the Pit Cell at Zero Hour

by     Posted 4 years, 236 days ago

slice_tron_legacy_pit_cell_movie_image_hi_res_01.jpg

Disney is bombarding the online community with a viral campaign of enormous proportions in anticipation of the upcoming Tron Legacy. Without recapping everything that happened, let me say that the viral site FlynnLives led to another website called Pit Cell, where there is an “exclusive limited event” being advertised in five cities, including New York, Los Angeles, London, Toronto, and Sydney this weekend.

What the hell is the thing for? Who knows? Some have speculated that it might be a screening of the film’s intro a la The Dark Knight viral campaign (perhaps, but doubtful) or the hotly-anticipated trailer (far more likely). Others say that it might even be a trailer of the sequel attached to a special screening of Alice in Wonderland, another Disney film. However, that seems to be debunked since a few of the locations have Avatar (will its influence never end?) screenings scheduled soon after the slated events for Tron Legacy.

For more on the various details of the viral campaign, including why all 25 cities are IMAX capable, some interesting things about the various items that were handed out today, and why there seems to be a binary code running, hit the jump.  Oh, and you can also see the sweet new image in hi-res.

Tron_Legacy_movie_poster.jpgToday saw a scavenger hunt of sorts in 27 locations in 25 cities (Madrid had a fail for some reason, but it still counts) across the globe. “Operatives” in “Flynn Lives” T-Shirts would give the first person to arrive a special cellphone and charger and was told to call a number. They were then sent to a secret location nearby and picked up a package with trading cards and two tokens in a billfold. Our own Matt Goldberg rushed to the Atlanta location, but wasn’t quick enough, as he was “Drop 8.”

They entered in codes at the “Zero Hour” website that revealed small images of the original film that could be flipped over to reveal bits of a large, full-scale picture. Now we can see the image, and it leads to the Pit Cell website. However, that isn’t all. Once the full image is revealed, it appears a binary code of some sort appears on the bottom right, and people have been scrambling to decipher it with no definitive answer at this point.

Harry at AICN says that people are telling him that the binary is a countdown and that at 10 AM CST something is going down in the Austin area. So, keep your eyes peeled tomorrow morning for more news.

Oh, and those 25 cities? Atlanta, Austin, Boston, Chicago, Denver, Las Vegas, London, Los Angeles, Madrid, Minneapolis, Nashville, New York, Orlando, Paris, Philadelphia, Phoenix, Portland, Raleigh, Salt Lake City, San Diego, San Francisco, Seattle, Sydney, Toronto, Washington DC. Check out the other “Zero Hour” site here*, that may suddenly change tomorrow morning.

I must say, if you live in the five locations detailed above, it is best to register now at the FlynnLives website before the tickets are released tomorrow.

New York

AMC Loews Lincoln Square IMAX – Sat., Feb. 27, 10:00AM EST

Los Angeles

IMAX Theatre at The Bridge – Sat., Feb. 27, 2:30PM PST

London

bfi London IMAX Cinema – Sat., Feb. 27, 1:30PM GMT

Toronto

Scotiabank IMAX Theater – Sat., Feb. 27, 11:00AM EST

Sydney

LG IMAX Theatre – Sun., Feb. 28, 10:00AM EDT

Also, read the information below before you think of being clever and recording whatever appears or selling the ticket online.

“Tickets are non-transferable and may not be copied, sold, bartered or otherwise given to anyone else. An official government issued I.D. will be required for admittance. This ticket is an invitation to attend an exclusive event – it pertains only to the person whose name appears in our records. DO NOT bring any recording devices, cell phones, computers, PDAs, or digital cameras to these screenings. Leave them in your cars prior to approaching the IMAX Theaters, as ‘they’ and you will not be allowed in the theater.”

There are still a lot of things unanswered, including the 66 “field operatives” and what is going on with the cellphones that remain. Remember that they came with chargers, so it’s possible they may be receiving further messages.

Also, if any of our readers have the cards, putting them under a black light reveals a cool ghosted image.  Check it out below along with the new image from the film that was revealed today.  You can click on either image to see it in hi-res.




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  • jamais

    Update on the binary.

    ***SPOILERS FOR THOSE WHO WANT TO HAVE SOME FUN THEMSELVES ;-) ***

    OK, broke the new code… I think

    You get a set of 6 numbers: 34, 16, 51, 50, 32 and 7. If you click on the pictures (which originally form the mossaic) which have these numbers, in this order, the site changes to this: http://www.flynnlives.com/discussionforums/

  • annawoods04

    I guess this would be fun if you didn't have a job. As for me, just waiting patiently for the full trailer. the lucky people who manage to be the first to arrive at their city’s secret location appear to be receiving a wallet full of all kinds of movie swag, including a code that when entered on the site unlocks a small window with an image from the original Tron. Just what that space will reveal later on is still a mystery (new image? New trailer? Nothing?), so we’ll have to keep an eye out to see what happens next. In the meantime, head over to Flynn Lives to see which cities are still in the running, and maybe you can be the lucky Tron nut to take home that goodie bag while subsequently receiving that special code.

    reputation management

  • http://twitter.com/cablebfg Bill Graham

    Nicely done!

  • http://twitter.com/cablebfg Bill Graham

    Hrmmm, it appears that HAVING a job has made you really late. The image has already been revealed. And the image leads to the Pit Cell website.

  • MCP

    Nice find, looks like they are going into what has happened between the Tron and now.
    With the Encom posts and whatnot.

    Here is a link that was in the second thread.

    http://www.flynnlives.com/discussionforums/prin

    Looks like they are machining a new Bit for the movie?

    Also, I hope it's a trailer that comes out Saturday and that it gets attached to Alice when it comes out.

    End of Line

  • annawoods04

    I guess this would be fun if you didn't have a job. As for me, just waiting patiently for the full trailer. the lucky people who manage to be the first to arrive at their city’s secret location appear to be receiving a wallet full of all kinds of movie swag, including a code that when entered on the site unlocks a small window with an image from the original Tron. Just what that space will reveal later on is still a mystery (new image? New trailer? Nothing?), so we’ll have to keep an eye out to see what happens next. In the meantime, head over to Flynn Lives to see which cities are still in the running, and maybe you can be the lucky Tron nut to take home that goodie bag while subsequently receiving that special code.

    reputation management

  • http://twitter.com/cablebfg Bill Graham

    Nicely done!

  • http://twitter.com/cablebfg Bill Graham

    Hrmmm, it appears that HAVING a job has made you really late. The image has already been revealed. And the image leads to the Pit Cell website.

  • MCP

    Nice find, looks like they are going into what has happened between the Tron and now.
    With the Encom posts and whatnot.

    Here is a link that was in the second thread.

    http://www.flynnlives.com/discussionforums/prin

    Looks like they are machining a new Bit for the movie?

    Also, I hope it's a trailer that comes out Saturday and that it gets attached to Alice when it comes out.

    End of Line

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