Universal Halts VOD Plan for TOWER HEIST

     October 12, 2011

tower-heist-ben-stiller-eddie-murphy-slice

Last week, we reported that Universal Pictures had made the controversial decision to release Brett Ratner’s Tower Heist on Video on Demand only three weeks after the film had hit theaters.  The test case would only be implemented for Comcast digital subscribers in Atlanta and Portland, Oregon, but theater owners finally drew a line in the sand against the studios’ continuing encroachment into the theatrical exhibition business.  Major theater chain Cinemark threatened to ban the movie from its theaters and smaller theater chains refused to screen the innocuous-but-most-likely-lucrative comedy.  In response, Universal has relented and “continues to believe that the theater experience and a PVOD window are business models that can coincide and thrive and we look forward to working with our partners in exhibition to find a way to experiment in this area in the future.”

Or to read it another way, “You’ve won this round theatres but we’ll be baaaaaaack!” (and then Universal’s hot air balloon flies away).  Tower Heist opens in theaters on November 4th.

Around The Web

Latest News

STAR WARS: THE FORCE AWAKENS: JJ Abrams Talks Cutting References to Original Trilogy

Don't expect 'Episode VII' to lay the groundwork for future installments quite like an MCU film.

Tuesday TV Ratings: THE FLASH Dips Slightly, AGENTS OF S.H.I.E.L.D. Steady

Meanwhile, 'Person of Interest' and 'The Voice' find new lows.

New MAGIC MIKE XXL Trailer Piles on the Sexual Innuendo

Donald Glover, Jada Pinkett Smith, and more join the ensemble in the road trip-centric sequel.

Joss Whedon Reveals the Real Reason He Quit Twitter

And it's not because of death threats or angry tweets from militant feminists.

Tom Hardy Talks Steven Knight’s FX Series TABOO

Also mentions working on a DC Comics thing that’s a “psychological fuckest”.

New TOMORROWLAND TV Spots Reveal Keegan-Michael Key and Kathryn Hahn

'Tomorrowland' opens in traditional theaters and IMAX on May 22nd.

Elijah Wood, Alison Pill and Leigh Whannell Talk COOTIES at Stanley Film Festival

The cast talks about the tone of the film and why kids are terrifying today.

New ANT-MAN Poster Is Your Standard Marvel Poster

Floating heads galore!

HOT PURSUIT: Sofia Vergara and Reese Witherspoon on Making a Female-Led Comedy

The co-stars talk about their new road trip comedy, how to break into the film business as a woman, the challenges of physical comedy and more.

Joss Whedon, Kevin Feige and AVENGERS: AGE OF ULTRON Cast Reveal Memorable Moments from Filming

Whedon reveals the scene that made him go, "I just made a comic book."

Page 1 of 3,93412345...102030...Last »