Unused JURASSIC PARK and BATMAN Posters Reveal Significantly Different Marketing Campaigns

by     Posted 134 days ago

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Poster artwork has a tendency to become iconic, though that trend is becoming less frequent in the current era of giant faces and back-to-camera poses.  When you think of certain movies, a very specific poster image comes to mind.  However, sometimes that glorious poster art was one of hundreds of different possibilities and actually came close to never being released, significantly altering the film’s marketing campaign going forward.  Today, a number of unused posters for Jurassic ParkTim Burton’s Batman, and Batman Forever have been unveiled in anticipation of the release of the book The Art of John Alvin, which celebrates poster artwork from artist John Alvin, whose resume also includes Blazing Saddles, E.T, and The Lion King.  The unused Jurassic Park posters and Batman posters are actually pretty fantastic, offering a glimpse at just how differently these films might have been introduced to audiences.

Hit the jump to take a closer look at some of the unused Jurassic Park and Batman posters.  The Art of John Alvin will be released on August 16th.

Posters via Movies.com, IGN, Flavorwire, Parade, and THR.




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  • Adam Collins

    I’ll say it, I want that Batman one. Bad.

  • appolox

    Man that Jurassic Park stuff makes it seem like a horror movie.

    • Gerry Rock

      yeah, looks really scary, reminds me that movie…uhh… Carnosaur I think it’s called

    • Person

      Technically it is a horror movie. It’s a glorified creature feature. I still love it but it’s not high art haha

      • appolox

        Well there’s definitely scary moments but I think it has a more adventurous vibe.

      • appolox

        Well there’s definitely scary moments but I think it has a more adventurous vibe.

    • lord jim

      the movie was basically a children´s version of the book.sadly spielberg left out the tasty stuff.

  • JK1193

    Is it just me, or does that first Jurassic Park poster look exactly like Smaug’s eye?

  • Grayden

    I actually really like “The nature of things” poster for Jurassic Park. A slightly more Nolan-esque tagline for a more sophisticated moviegoing audience.

    • brNdon

      Yea, because Nolan brings such sophistication to the movie going experience…NOT

      • what?

        Lets not argue over what’s smart what’s not on a superhero board. Leave the person alone. What’s sophisticated to you? We used to love Nolan in 2005-2008 era, now all of sudden it’s dumb to like his movies. You all have a disease if you can’t remember Brett ratner x-men movie. that was the director to hate in my day lol. Still do. And that guy who made daredevil Elektra etc. Just saying why hate a decent director, great in some ways. I hav no hate for whedon or gunn, love great directors, okay. Next your going to say JJ abrams sucks too right? Lets bash Speilberg and Cameron while we are at it. Wolverine origins was such a smart sophisticated movie right?

      • brNdon

        I didn’t say its dumb to like his movies. I like him and his films. The only movie of his I have issue with is TDKR. I just think its a bit of a stretch to call the Nolan experience sophisticated.
        Prett much exactly what the king of comedy already said down below.

    • MITIOR

      fanboy alert fanboy alert

      • james

        Anytime someone mentions that they like Nolan there are always posts right after to sh*t all over them. So dumb. Just because someone likes Nolan doesn’t mean they are a” fanboy”.

      • the king of comedy

        Well truth be told, I think it makes him a fanboy when he claims Nolan movies are meant for a more sophisticated audience, I have nothing against Nolan, he does make some really good movies (One mediocre so far TDKR), but he`s not the master filmaker fans make him out to be.

  • Person

    I friggin love that second Jurassic Park poster. As someone who was super young when that movie came out, that second poster sums up just about all my nostalgic love for the movie.

    • Pernell Whitaker

      I felt exactly the same way about that second one. Beautiful poster.

    • Pernell Whitaker

      I felt exactly the same way about that second one. Beautiful poster.

  • theseeker7

    Figures, even in the friggin alternative poster, poor Michael Keaton couldn’t even get lead billing in his own Batman movie lol

    • Vulcan

      That was in Jack Nicholson’s contract, that he would receive lead billing for the film. Danny DeVito did the same thing.

      • theseeker7

        well I mean honestly that wasn’t really news to me about Nicholson, but Devito got that too on Returns? damn that’s a bit of a stretch, and more than a little disrespectful to Keaton. I can’t help but wonder if that wasn’t at least a little part of the reason he didn’t return for Forever.

      • theseeker7

        well I mean honestly that wasn’t really news to me about Nicholson, but Devito got that too on Returns? damn that’s a bit of a stretch, and more than a little disrespectful to Keaton. I can’t help but wonder if that wasn’t at least a little part of the reason he didn’t return for Forever.

      • theseeker7

        well I mean honestly that wasn’t really news to me about Nicholson, but Devito got that too on Returns? damn that’s a bit of a stretch, and more than a little disrespectful to Keaton. I can’t help but wonder if that wasn’t at least a little part of the reason he didn’t return for Forever.

      • lord jim

        no he was very much looking forward to batman 3, but then WB fired tim burton, because they thought batman returns was too dark, and they wanted a lighter tone, which was the reason why keaton left.the billing was noting special, it was quite common to put the famous actors above the less famous.

  • Strong Enough

    jesus those park posters are scary

  • bidi

    the first black and white Jurassic Park one is pretty awesome. but i’m still a really big fan of the one that was eventually used. i like the minimalist thing going on. and the eventual tag line is just so iconic “an adventure 65 million years in the making…”

  • Jose

    The second poster for Jurassic Park is kind of similar to the one they ended up using for the 3D rerelease.

  • ʝoe βloggs

    Only one will claim the night???

    Oh brotha.

    Also one of those Jurassic posters is terrifying – the one with the open mouth and all that teeth. Yikes!

  • ʝoe βloggs

    Only one will claim the night???

    Oh brotha.

    Also one of those Jurassic posters is terrifying – the one with the open mouth and all that teeth. Yikes!

  • vitextreeradar

    the batman forever prototype is cool

  • vitextreeradar

    the batman forever prototype is cool

  • Dan

    The art is awful in the first Jurassic Park poster, who are those people? I dig the Batman Forever sketch.

  • Lucas Accardo

    http://www.4thletter.net/wp-content/uploads/2011/07/frankmiller-dkr-love-01.jpg They swiped a Frank Miller’s drawing for that Batman poster.

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  • https://twitter.com/adamcrossphoto Adam Cross

    got to love the JP poster made from the tree scene with the brachiosaurus, that poster is such a Spielberg poster, but still, i’d hang that on my wall.

  • https://twitter.com/adamcrossphoto Adam Cross

    got to love the JP poster made from the tree scene with the brachiosaurus, that poster is such a Spielberg poster, but still, i’d hang that on my wall.

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