Rob Thomas Hopes to Bring VERONICA MARS Movie Footage to Comic-Con; Plans to Make Documentary about the Film’s Production

     March 19, 2013


We’ve voiced our concerns about the Veronica Mars movie kickstarter, and part of that has to do with a lack of details regarding how it will use the millions of dollars in donations the project has received.  The film met its goal of $2 million in record time, and the film has currently received $3.6 million in donations with 24 days to go.  Writer-director Rob Thomas assures fans that he won’t be taking their money and then going silent when the film shoots this summer.  Thomas says “We were built by fans so we’ll try to do our best to keep the momentum going through that,” and THR reports that he’s “promising an open shoot with plenty of tweets and photos transmitted to the internet.”  Furthermore, Thomas hopes to bring some footage to Comic-Con, and will release a documentary following the film.

Hit the jump for more on what Thomas has planned for the film based on how much money he receives.

veronica_mars_kristen_bellOn the Kickstarter page for the Veronica Mars movie, Thomas provides the example that the more money the film receives, the more elaborate some set pieces are going to be such as a scene that could go from a verbal confrontation to an all-out brawl.  Thomas elaborated to THR about other ways the budget can be used:

“The movie is outlined but frankly, I needed to know how we were doing to figure out how to model the script and how to write it. There are very specific things that are going to be affected by what our budget is,” he says. For one, Thomas wants to be able to shoot in Southern California, where the series was originally set. That’s more expensive than, say, Vancouver or Michigan, but the palm trees are worth it.

As for whether or not Kickstarter should be used for a film that’s owned by a major studio, Thomas dances around the question by saying that his kickstarter doesn’t negatively affect any indie films, and only helps to raise the profile of the site:

“I don’t think Veronica Mars is negatively affecting people that Kickstarter was built to serve, those people who are making $30-40,000 documentaries,” Thomas defends. “I think what Veronica Mars has done is brought Kickstarter to the masses. More people are now familiar with Kickstarter and more people are browsing Kickstarter for other projects who now understand what it is and what it does than there were before we launched our campaign. I think we’re bringing more eyes to that site so I think that has to be good for indie filmmakers.”

Considering that Kickstarter proclaims on its home page that it’s been featured on NPR, CNN, the AP, Time, BBC, and Wired, it’s a bit much to say that his project “brought Kickstarter to the masses”.  This wasn’t a site flying under the radar, and as I said in my editorial, putting a blockbuster next to an indie doesn’t drive people to the indie.  Perhaps Kickstarter will release data at some point showing that Veronica Mars caused an uptick in donations for indie films, but I’m skeptical at this point.


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  • Nmaster

    Considering you,re never always skeptical, hey Matt?

    But in all honesty im in agreement over the use of kickstarter.

    I know if ppl wana giv money to warner bros for a film with such a low budget of £4ish-million (which will likely resemble a pilot tv show, since warner bros will not be contributing to production costs), then they’re free to give it away, but considering warner spent a year going over this deal with lawyers combing over possible problems, im worried over a trend being set & the system being abused (talks already in progress over a Chuck film – which had (a tiring?!) 5 seasons).

  • troy and abed in wartime!!!

    Now they can have a kickstarter for the documentary!

  • Keyvon

    I don’t think I mind bigger studios getting in on Kickstarter, if anything I think I probably trust them more with properly spending funder’s money than your typical Joe Schmo who suddenly has more cash for his new game than he knows what to do with.

    Generally, I’m not on board with the whole crowd-funding business… a lot of projects don’t lay out specifically what they are budgeting for, and while people are free to spend their money however they like, I think it sets something of a bad precedent. I think crowd-funding is a great idea at its core, but only if it is more of a mutual give/take relationship between the funder and fundee.

    Also, stupid question, but this isn’t Matchbox 20 Rob Thomas… is it?

  • Keith

    And I’ve voiced my concerns over that terrible podcast you presided over.

    One of my favorite WTF moments was when it was questioned what would happen if there was a delay in production or if the movie was never produced and that should a reason not to contribute. Keeping in mind that this project has the backing of a veteran writer/producer/showrunner, working known actors, and WarnerBros. But all seemed willing or at least more likely to give to an “indy” film produced by people with zero track record.

    My second favorite WTF moment was when it was decided that Rob Thomas should have run a kickstarter to buy the rights to Veronica Mars from WarnerBros. Which would be insane for WB to do because intellectual property is the most valued asset of any media company. Plus, if by some great fortune WB did sell it to Rob Thomas, he would still need to find someone to finance it!

  • Erluti

    Any time a high-profile thing comes to kickstarter, it reminds me to peruse around. And I didn’t donate to the Veronica Mars movie (I definitely want to see it and will probably end up buying it when it comes out), I did end up donating to something else while I was there.