A proposed Veronica Mars has a lot of creative potential, but it has really never been financially viable for Warner Bros. While Mars producer Joel Silver would love to make it happen, he elaborated
“We analyzed all these areas about it. I talked to the home video people, because a movie like that would be driven by video. The [season DVDs] didn’t do that well… So they didn’t feel there was a need or an audience.”
The show averaged 2-3 million viewers per episode in its three-year run on UPN and The CW. Indeed, that doesn’t seem like much of a fan base to tap into, though I’d like to think that Kristen Bell as a noirish detective has some marketability independent of brand recognition. The nail is in the coffin at Warner Bros., but creator Rob Thomas continues to pursue the feature adaptation, so there may yet be hope elsewhere. Hit the jump for the full video of Silver’s comments.