Kickstarter Launched to Fund the VERONICA MARS Movie; 2014 Release Planned If Goal Is Met

     March 13, 2013


The fate of the long-promised Veronica Mars movie is now being placed wholly into the hands of the show’s fans.  In rather exciting move, series creator Rob Thomas and star Kristen Bell have launched a Kickstarter to fund the film with a goal of $2 million.  The UPN series lasted only three seasons on the air before cancellation, but the show was a cult and critical favorite.  The plot followed the exploits of a high school/college student moonlighting as a private investigator and carried a heavy noir influence.

Thomas and Bell have been adamant about their desire to make a Veronica Mars movie over the years, but studios have been unwilling to foot the production bill given that their handy dandy models predict the film will have a limited audience and therefore low profitability.  Now, in what could possibly be a game-changing move for the film industry, the very fans that have been clamoring for it to come to fruition will be funding the entire production.  Hit the jump for more.

veronica-mars-movie-kristen-bellPer EW, the plan for the Veronica Mars movie now is to shoot it this summer on a low budget if their $2 million Kickstarter goal is met within 30 days.  Warner Bros. Digital Distribution has agreed to pay for the film’s marketing, promotion, and distribution as long as Bell and Thomas fund the actual production budget.  The pic would be rleased in the first quarter of 2014 with a limited theatrical run followed by a VOD, iTunes, etc. release.  The only way the movie is going to happen is if the Kickstarter goal is met, and judging by how quickly that tally keeps going up (as of this post the site has been live for just under an hour and is at $55,778), the goal will almost certainly be met.

I’m late to the Veronica Mars game as it’s still on my long “to-do” list of shows that I plan on watching at some point, but I understand that it’s very good.  I think this move to fund the film through Kickstarter is something that could have an enormous impact on Hollywood.  Kickstarter has been an excellent tool used by indie projects to get micro-budget films and shorts made, but the big question has been whether a larger film with a serious cast and filmmaker behind it could use the site to get more edgy or risky projects off the ground that studios are averse to funding.

David Fincher and Co. launched a Kickstarter last year to fund a proof-of-concept reel for their long-in-development animated adaptation of The Goon, and that goal was met rather quickly.  I don’t see why—assuming the Veronica Mars goal is met—something like an Arrested Development movie or any number of fan-favorite projects couldn’t also use Kickstarter to help bring features to fruition that thus far have been lingering in development hell.  This is most certainly an exciting development, and I’m really looking forward to seeing how this affects the filmmaking industry going forward.

Click here to visit the Veronica Mars movie Kickstarter page, and watch a short made for the fund below.


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  • FincherFan

    This seriously makes me so excited that I want to cry. I’m going to try my hardest to give money to the Kickstarter somehow, but Veronica Mars is seriously my favorite show and a movie would be heaven, especially if its making history in a fundamental way such as this. And, Adam, watch it ASAP. It’s only three seasons, so it’s not that long, but what a gift those three seasons are!!!

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  • Deadpool

    It’s already made $500,000 with in just a couple hours. WOW!

  • FoonZeeS

    I don’t understand how this will work out. Do you get a free ticket if you give to the Kickstarter? Or are you gonna have to pay twice to see it?

    If you contribute to a video game Kickstarter you get a copy of the game by contributing in most cases.

    More details are needed.

    • RL112

      The rewards are listed on the Kickstarter itself. Most of them include a digital download of the film a few days after theatrical release so you’ll get a copy of the film and exclusive bonus content.

  • Franklin

    I’m not a fan of Firefly, but this makes me wonder if Joss Whedon would consider Kickstarter to fund another Firefly movie. And it definitely looks like the Veronica Mars movie will get their funding. They are well over $1 million as I type this with an entire month still left to go.

    • Josh Kaye

      While I would love another Firefly movie, I think at this point I’m okay at where the franchise is. If it were going to come back, I think it would best be suited as an animated show. The actors all have their own projects that they’re working on plus Joss has a full schedule. Or a Firefly video game that could be awesome.

  • TK

    According to the Kickstarter page, someone actually pledged $10,000. …Now, I’m all for this movie happening and everything, but isn’t it funny that people have $10,000 lying around to fund a Kristen Bell movie but we’re still supposed to believe that only the government can take care of health care? I don’t know where I’m going with this, it just seems odd to me.

    • FincherFan

      As I understand it, there are many influential (that is to say, rich) people who are tremendous fans of the show. Case in point, the aforementioned Joss Whedon. Who’s to say he didn’t use a little of that Avengers money to help fund a project he’d be interested in seeing?

    • crackerdogsam

      The $10,000 also netted you a speaking role in the movie. That’s gotta be worth it to some actor wanting to get a SAG card.

  • Josh Kaye

    So very excited that this is absolutely going to happen. They need less than $600,000. This movie could have a pretty big budget, the way it’s going.

  • FincherFan

    As I understand it, there are many influential (that is to say, rich) people who are tremendous fans of the show. Case in point, the aforementioned Joss Whedon. Who\’s to say he didn\’t use a little of that Avengers money to help fund a project he\’d be interested in seeing?

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  • Dean

    It’s there, it passed 2,000,000 in what 12 hours! Seriously, start filming tomorrow! I’m still donating.

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