Warner Bros. Animation Presentation; Reaction to the New 3D Looney Tunes Shorts

     July 28, 2010

On Tuesday morning, Collider was invited to a Warner Bros. Animation presentation on the studio lot, as part of the Television Critics Association Summer Press Tour that kicked off this week.

Held in the Steven J. Ross Theater and hosted by Peter Roth, President of Warner Bros. Television, and Sam Register, Executive Vice President of Creative Affairs for Warner Bros. Animation, the gathered press were shown highlights from current series Batman: The Brave and the Bold and Scooby-Doo! Mystery Incorporated, as well as sneak peeks of their upcoming programs MAD, Young Justice and The Looney Tunes Show.

Following that, we were then given a screening of two of their three new state-of-the-art CG and 3-D theatrical cartoon shorts, each three minutes in length and featuring the iconic characters of Wile E. Coyote and Road Runner. In the films, Wile E. Coyote continues to be left in the dust by his hapless nemesis, Road Runner, always taunting him with his famous “beep-beep.” These cartoons will debut in theaters, attached to upcoming feature film releases from Warner Bros. Pictures.  More after the jump:

After watching both “Coyote Falls” (to be shown with Cats & Dogs: The Revenge of Kitty Galore, opening on July 30th) and “Fur of Flying” (to be shown with Legend of the Guardians: The Owls of Ga-Hoole, opening September 24th), and seeing the full dimensions of the characters and the world they are in, it quickly became clear that stereoscopic 3-D is the perfect way to bring the classic and much-beloved Chuck Jones characters into the 21st century.

“Coyote Falls” sees Wile E. Coyote attempting to entice Road Runner with bird feed, as he bungee jumps off of a highway bridge, ready to capture his prey. He believes it to be a foolproof plan that takes everything into consideration, except for the oncoming traffic.

“Fur of Flying” continues the Coyote’s epic quest as he fashions himself a homemade helicopter helmet and soars through the sky and over the cliffs with a surefire plan to catch the Road Runner. That is, until he ends up in the middle of military testing grounds.

The third film, “Rabid Rider,” which we were not shown, will be shown with Yogi Bear, opening on December 17th.

Having grown up watching the wild and crazy antics of Wile E. Coyote, on his constant quest to capture his nemesis, Road Runner, seeing the CG animation in 3-D was a cool new way to see two of the most well-known animated characters. It certainly piqued my interest and made me wonder if a full-length movie might not be far behind.

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