Less than a month after making The Dark Knight available for rental via Facebook, Warner Bros. has added five more of their movies to the social networking site. The studio has announced via press release that Facebook users can now rent Inception, Life as We Know It, Yogi Bear, Harry Potter and the Sorcerer’s Stone, and Harry Potter and the Chamber of Secrets. Make no mistake: other studios are watching this experiment closely and seeing how popular it becomes. The real trick for Warner Bros. and for Facebook is working to get these movies out of browsers and onto other platforms like video game consoles, Roku, mobile devices, etc.
Hit the jump for the full press release.
Here’s the press release:
WARNER BROS. ENTERTAINMENT OFFERS FIVE ADDITIONAL MOVIES FOR RENT DIRECTLY ON FACEBOOK®
STUDIO EXPANDING TEST TO INCLUDE “HARRY POTTER AND THE SORCERER’S STONE,”
“HARRY POTTER AND THE CHAMBER OF SECRETS,” “INCEPTION,” “LIFE AS WE KNOW IT” AND “YOGI BEAR”
MILLIONS OF WARNER BROS. FACEBOOK FANS CAN NOW RENT MOVIES USING FACEBOOK CREDITS AND STREAM WITHIN STUDIO’S MOVIE FAN PAGES
BURBANK, CALIF., March 27, 2011 – Warner Bros. Digital Distribution (WBDD), a market leader in video-on-demand and electronic sell-through, announced it will expand its test offering of movies for rental through Warner Bros. Entertainment’s Facebook Movie Pages. Starting today at 10:00 pm Pacific Time / 1:00 am Eastern Time, consumers will be able to rent five additional titles directly through each film’s official Facebook Page using Facebook Credits. The films include “Harry Potter and the Sorcerer’s Stone,” “Harry Potter and the Chamber of Secrets,” “Inception,” “Life as We Know It” and “Yogi Bear.”
To rent a film, consumers simply click on the “watch now” icon to apply their Facebook Credits, and within seconds they will begin enjoying the film. This offering is presently available only to consumers in the United States.
“We’re pleased to expand our test with a variety of titles that will appeal to a broad audience,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “These titles have substantial followings on Facebook. The Fan Pages for ‘Harry Potter’ and ‘Inception’ alone are two of the most popular and active communities on the site.”
Fans will have full control over the film while watching it through their Facebook account for up to 48 hours from purchase. They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook. Consumers will also have full Facebook functionality including the ability to post comments on the movie, interact with friends and update their status.
Facebook® is a registered trademark of Facebook Inc.
HARRY POTTER characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR.
About Warner Bros. Digital Distribution
Warner Bros. Digital Distribution (WBDD) oversees the electronic distribution of Warner Bros. Home Entertainment Group’s content through Video-On-Demand, Pay-Per-View, Electronic Sell-Through and Subscription Video-On-Demand via cable, satellite, online and mobile channels. WBDD also distributes content through third party digital retailers and licensees. A worldwide industry leader since its inception, WBDD also manages the Studio’s E-commerce sites that include WBShop.com and WarnerArchive.com. Twitter: @WBDigitalDist