Warner Bros. Launches DVD to Blu-ray Upgrade Program

     November 17, 2009

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Warner Bros. has announced a DVD to Blu-ray upgrade program.  While the list doesn’t include all their titles, it’s at least a start.  According to WB, the process to upgrade is simple.  Consumers select the titles they want to upgrade on DVD2Blu.com, mail in their standard DVDs with pre-paid postage and a short time later receive copies of the same film on Blu-ray Disc.  If you mail in one DVD, it’s $7.95 plus shipping.  If you order more than $25, you’ll receive free shipping.

While some people haven’t been converted to Blu-ray, I’m all in.  I think the picture quality is amazing on Blu-ray and I definitely see a difference between DVD and the HD format.  All I can say is, if you have an 1080p TV, the format is absolutely worth the investment.  For a complete list of what WB is willing to upgrade and the full press release, hit the jump:

Here’s the press release and further down is the full list of what you can upgrade.

GET BLU THIS HOLIDAY SEASON!  WARNER BROS. HOME ENTERTAINMENT GROUP LAUNCHES DVD TO BLU-RAY UPGRADE PROGRAM

Consumers Can Exchange Their Standard Definition DVDs and See Their Favorite Films

the Way They Were Meant To Be Seen with the Absolute Best Picture and Sound

Over 50 of Warner Home Video’s Most Sought-After Titles Available to Upgrade Including “10,000 B.C.” “Wedding Crashers” and “A Christmas Story”

Warner Bros. Home Entertainment Group today launched “DVD2Blu.com,” a site that allows consumers to upgrade the movies they already own on DVD to Blu-Ray Disc, the absolute best way to watch movies at home.  Consumers can select from over 50 of Warner Home Video’s most sought-after titles to upgrade including “Body of Lies,” “A Christmas Story” and “Michael Clayton.”

“DVD2Blu is a great way for consumers to start or expand their Blu-ray Disc collection,” said Dorinda Marticorena, senior vice president, Worldwide Marketing and High Definition, Warner Home Video.  “We’re launching the program with a wide range of titles that will appeal to a broad audience.  In the coming months, we’re looking to expand the program and make additional titles available.”

The DVD2Blu program debuts at a time when consumers are rapidly adopting Blu-ray Disc.  According to figures compiled by the Digital Entertainment Group through the first three quarters of 2009, Blu-ray Disc set-top player sales grew 112 percent over the same period last year.  This holiday season, consumers can expect to see Blu-ray player prices starting around $100, making it much easier for home audiences to see films the way they were meant to be seen on their HDTV.

Through DVD2Blu, consumers can now experience their favorite movies again for the very first time in stunning 1080p picture quality and crisp, superior sound that only comes from a Blu-ray Disc.  Titles such as “Training Day,” “Deliverance” and “National Lampoon’s Christmas Vacation” can be upgraded for as little as $7.95 plus shipping.  Consumers who place orders over $25 will receive free shipping.

The process to upgrade is simple.  Consumers select the titles they want to upgrade on DVD2Blu.com, mail in their standard DVDs with pre-paid postage and a short time later receive copies of the same film on Blu-ray Disc.  For a complete list of titles visit DVD2Blu.com.

10,000 B.C.
Rush Hour 3
Full Metal Jacket
Pan’s Labyrinth
Ocean’s Thirteen
Christmas Story, A
Elf
We Are Marshall
Speed Racer
Body of Lies
The Golden Compass
The Orphanage
Superman Returns
The Searchers
Blazing Saddles
2001: A Space Odyssey
History of Violence
A Clockwork Orange: Special Edition
Risky Business
Scanner Darkly
The Wedding Singer: Totally Awesome Edition
Alexander Revisited
Michael Clayton
Swordfish
Rumor Has It
American History X
Final Destination
Beetlejuice
Taking Lives
Wyatt Earp
The Fugitive
The Aviator
Eraser
Dirty Dozen
Collateral Damage
Last Samurai
Dark City, Director’s Cut
Rio Bravo
Training Day
Gods and Generals
The Shining: Special Edition
The Perfect Storm
Pride and Glory
Constantine
The Lost Boys
Journey to the Center of Earth (2008)
Wedding Crashers Uncorked (Unrated)
Any Given Sunday (Director’s Cut)
Bucket List, The
Superman II: Richard Donner Cut
Harold and Kumar Go To the White Castle
An American in Paris
National Lampoon’s Christmas Vacation
Deliverance
Dumb and Dumber (Unrated)
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