WATCHMEN Comes In Lower Than Expected

     March 8, 2009


Written by Nicole Pedersen







































































Title


This Week



Total


1


Watchmen


55,655,000



55,655,000


2


Madea Goes to Jail


8,800,000



76,505,000


3


Taken


7,450,000



118,049,000


4


Slumdog Millionaire


6,925,000



125,441,000


5


Paul Blart: Mall Cop


4,200,000



133,643,000


6


He’s Just Not That Into You


4,020,000



84,647,000


7


Coraline


3,313,000



65,680,000


8


Confessions of a Shopaholic


3,121,000



38,356,000


9


Jonas Brothers 3D Concert


2,785,000



16,791,000


10


Fired Up


2,600,000



13,360,000
















And so it begins… to the glee of those who wrote the “Don’t Believe The ‘Watchmen’ Hype” articles last week, Zack Snyder’s “Watchmen” has, um, not lived up to the hype.



As the only wide-release of the weekend, and with that insane aforementioned “hype” behind it, “Watchmen” was expected to earn at least as much as Snyder’s “300” did in March of 2007 – $70.9 million. As you can probably see, “Watchmen” fell short by about $15 million. I, however, am not going to give in to the pressure to proclaim a $55 million opening weekend a disappointment. OK, so “Watchmen” didn’t set the world on fire. It did manage a per screen average of $15,413 – which is pretty great for an R-rated movie.



As I mentioned yesterday, “Watchmen” also opened on a lot of screens – 3,611. All of the film’s 124 IMAX venues were booked throughout the weekend, adding $5.5 million to its overall gross. Still, the talk is all about how “Watchmen” didn’t score outside of its devoted fanbase. This is the down-side of being a highly-anticipated blockbuster feature.



So now that opening weekend is over, how will “Watchmen” fare? I see one more strong weekend for the film – even non-fans will be curious to see “Watchmen” after all the “blue penis” talk – but I am having trouble imagining a scenario where the movie becomes profitable from domestic sales alone. Here’s hoping that the international figures are huge.



With “Watchmen” dominating the weekend, the remainder of the top ten was made up of strong hold-over releases like “Tyler Perry’s Madea Goes to Jail”, which should break $100 million in the next few weeks. Along with “Slumdog Millionaire”, Fox’s “Taken” is also showing remarkable resilience – remaining in the top five for the sixth straight week.



I’m not sure if I’m the only one who feels that something is wrong when “Watchmen” is called a flop after one week and the two month old “Paul Blart: Mall Cop” actually moves back into the top five. In fact, the continued dominance of “Blart”, as compared to the ‘disappointment’ of “Watchmen”, has left me feeling a bit disheartened.



My only ray of hope comes from seeing the fate of the “Jonas Brothers 3D Concert Experience” movie. Check them out way down there at number nine! That is a pretty big fall for a film featuring three guys that were supposed to be more popular than “Twilight” and Miley Cyrus combined. If the media was wrong about these brothers, what else could they be wrong about? Maybe there’s hope for Dr. Manhattan and his blue penis after all!



Then again, “Race to Witch Mountain” is out next week and the magnetism of Dwayne Johnson is hype we can all believe in…


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