Weekend Box Office: THE AMAZING SPIDER-MAN 2 Nets $92 Million Debut; Worldwide Total Now $369 Million

     May 4, 2014

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It wasn’t quite the highest debut of the year, but The Amazing Spider-Man 2 still managed to impress with its estimated $92 million domestic debut.  That’s a significant improvement over the 2012 launch of The Amazing Spider-Man reboot and only slightly under the $95 million opening of last month’s Captain America: The Winter Soldier.

 Title Weekend Total
1.  The Amazing Spider-Man 2 $92,000,000 $92
2.  The Other Woman $14,200,000 $47.3
3.  Heaven is for Real $8,700,000 $65.6
4.  Captain America 2 $7,762,000 $237.1
5.  Rio 2 $7,600,000 $106.4
6.  Brick Mansions $3,545,000 $15.4
7.  Divergent $2,175,000 $142.6
8.  The Quiet Ones $2,000,000 $6.7
9.  The Grand Budapest Hotel $1,735,000 $51.5
10.  God’s Not Dead
$1,725,000 $55.5

the-amazing-spider-man-2-posterHow you interpret the numbers for The Amazing Spider-Man 2 is probably going to depend on how you feel about the series in general.  Back in 2012, when Sony launched its reboot, the Sam Raimi Spider-Man series was only five years removed from theatres.  Though Spider-Man 3 was not a fan-favorite, it did set a new domestic box office record ($151.1 million) when it debuted on the first weekend in May of 2007 and brought in almost $900 million worldwide by the end of its run.  For many fans it was just too soon for a reboot.

Too soon or not, The Amazing Spider-Man hit US theatres ahead of the July fourth weekend in 2012.  Sandwiched between the blockbuster premieres of Marvel’s The Avengers and The Dark Knight Rises, The Amazing Spider-Man had a solid domestic run.  The film brought in over $35 million on its first day (Tuesday, July third) and earned $137 million in total by the end of its first weekend.  The reboot went on to earn $262 million in North America but it was the international market that proved the key.  The Amazing Spider-Man earned more than 65% of its worldwide total outside of North America, a dramatic shift from the original Spider-Man series.

The table below provides an overview of all the Spider-Man films of the last twelve years.

Title  Year   Opening   Domestic   Global   Budget
Spider-Man  2002   $114.8   $403.7   $821.7   $139
Spider-Man 2  2004   $88.1   $373.5   $783.7   $200
Spider-Man 3  2007   $151.1   $336.5   $890.8   $258
The Amazing Spider-Man  2012   $62   $262   $752.2   $230
The Amazing Spider-Man 2  2014   $92 (est.)   n/a   n/a   $255 (est.)

 

Given the trend of increasing international receipts, today’s domestic estimate is arguably less important than its international performance.  Over the past three weekends, The Amazing Spider-Man 2 has earned $277 million from markets including Australia, the UK, Germany and Mexico.  Along with its North American launch, this weekend will see the sequel’s final international expansion, including China on Sunday.  So far, the film has set opening day records in Malaysia and Thailand, and scored the biggest US release ever in India.  In the all-important Chinese market, the highest American opening was last year’s Iron Man 3 with $64.5 million.

If Spidey opens big in China it will go a long way towards mitigating the sequel’s less than stellar domestic reception.  The Amazing Spider-Man 2 has received a disappointing B+ CinemaScore and currently rates 54% on Rotten Tomatoes. Compare that to the 73% of The Amazing Spider-Man and it’s easy to see why the sequel failed to reach the $100 million debut that was expected prior to Captain America 2’s release.  Sony still has one more week to reign before Godzilla hits theatres.  Next week’s highest profile debut, the comedy Neighbors, is projected to bring in between $35 and $40 million and should therefore not threaten Spider-Man’s first place dominance.

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