Weekend Box Office – CHRONICLE and THE WOMAN IN BLACK Both Break $20 Million on Super Bowl Weekend

by     Posted 2 years, 259 days ago

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It didn’t claim the record for highest debut or the greatest attendance, but this year’s Super Bowl weekend still caught most box office watchers by surprise with two bigger-than-expected openings. Fox’s Chronicle was first with $22 million from 2,907 locations, but CBS Films’ The Woman in Black was right on its heels with $21 million from 2,855. That’s the first time that two titles have opened to over $20 million on a Super Bowl frame since… ever.

Title Weekend Total
1 Chronicle $22,000,000 $22
2 The Woman in Black $21,000,000 $21
3 The Grey $9,500,000 $34.7
4 Big Miracle $8,480,000 $8.5
5 Underworld Awakening $5,600,000 $54.3
6 One For The Money $5,250,000 $19.6
7 Red Tails $5,000,000 $41.3
8 The Descendants $4,600,000 $65.5
9 Man on a Ledge $4,460,000 $14.7
10 Extremely Loud & Incredibly Close $3,925,000 $26.7

chronicle-movie-posterOne week ago I was busy trying to decide which of this year’s Super Bowl Weekend releases would distinguish itself by reaching $15 million, the plateau set by 2011’s The Roommate. Even with a string of ‘up’ weekends to its credit, it seemed beyond optimistic to imagine that 2012 would deliver us two films that would overperform on this, most mediocre of box office weekends. But that is exactly what happened.  Serves me right for trying to predict something!

Starting at the top, Fox’s Chronicle is a “found footage” thriller in the Cloverfield and Paranormal Activity mold, albeit with one huge difference. The found footage in question does not reveal a monster or a ghost but something far more terrifying: a teenager with superpowers. That particular focus explains why my (mostly trustworthy) magic box-office eight ball saw little chance for Chronicle to rise above $15 million this weekend.

If you’ve been paying attention to box office trends over the past two years or so, you know that teenaged superhero movies have been a consistent source of commercial disappointment. Kick-Ass, I Am Number Four, Percy Jackson and the Olympians all had less-than stellar domestic runs. In fact, one of the most troubling issues concerning the recent box office is the lack of interest the under 25 crowd has been exhibiting for new releases (not just for films targeting their own wish-fulfillment fantasies). Now, to say that the teens are back just because Chronicle put up better numbers than anticipated would be silly; but at least it gives the studios some encouragement.

the-woman-in-black-quad-posterAnd speaking of encouragement, underdog CBS Films is feeling very encouraged this morning thanks to The Woman in Black. The supernatural thriller starring Daniel Radcliffe nearly doubled initial projections to give the young studio its biggest first weekend by far (the previous high was 2010’s The Back-Up Plan with $12.2 million). Because The Woman in Black has been attracting a mostly young and female audience, there is a chance that the film’s Sunday estimate could go higher while today’s male-skewing sporting event plays out. But even if it stays in second with $21 million, it only cost CBS Films $3 million to acquire the film so, like I said, pretty damn encouraging…

Not quite as encouraged on this Super Bowl weekend are the folks at Universal. Their Big Miracle, a heartwarming family tale about saving marine life that is in no way to be confused with Dolphin Tale, was the only major new release that didn’t bust out of its projections by Sunday. Even though Big Miracle didn’t overperform, its three-day estimate of $8.5 million from 2,129 locations was still on track with both studio projections and tracking data so no one can claim to be disappointed.  Plus, there’s always the chance that families who hate football will turn out on Sunday to drive the Big Miracle estimate up… because, yeah, there are tons of families who hate football in America.

Thanks to those big wins from Chronicle and The Woman in Black, the box office is up over 30% from last Super Bowl weekend, giving 2012 a perfect record of kicking 2011 in the grosses.  Next week will be interesting as two 3D sequels of questionable appeal hit theatres: Journey 2: The Mysterious Island and the re-release of The Phantom Menace. As someone who vividly recalls their first theatrical experience with Episode One, I literally cannot wait to see how audiences react to its 3D conversion. Can. Not. Wait.

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  • ozzie

    watch both Women In Black and Chronicle … two of the best movies i have seen in the last couple months.

  • sense 11

    You need to see Chronicle. Very entertaining

  • Aurora Vampiris

    I can understand why Percy Jackson and I Am Number Four failed – no big names and average-to-mediocre storyline as well as character development. I’m a bit mystified by Kick-Ass though. Anyone care to analyze that?

    • nelson

      it was marketed wrong imo

      it was marketed like a coemdy and those cheesy pop song in the trailers did’nt help

      had they marketed as a more serious film maybe different results owuld of come

    • Womanshouldbeinkitchen

      Yah no one i know saw it in theaters thinking that it was some kind of childrens movie even though the word “ass” is in the damn title. One of the best super hero movies i’ve ever seen, but i hear they’re going to make more and with people more aware of the awesomeness of the original kick-ass i’m sure the next one will do very well.

  • Nick

    It was not a name brand comic and the advertising for strange reasons really downplayed cages involvement, the films biggest star. I also think the film mistakenly targeted teens, many of whom would have needed parents to get them in, when it was a hyper violent R rated gore fest featuring a 13 year old girl who decapitated people. Simply put, the marketing campaign was poorly conceived.

  • frncs1963

    Chronicle is a good film and I don’t know why this “Nicole Pedersen” is acting like a totally bitch to criticited it by staying that.

  • luke

    This movie was stupid. it’s already beeen done before so he’s abused at home cry me a river i don’t give a sh!t. i guess the moral lesson again is don’t bully kids cuz then, they’ll use thier powers against you. sh!ty movie waste of money.

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