Weekend Box Office: ONE DIRECTION: THIS IS US Leads Summer’s Final Frame

     September 1, 2013

one-direction-slice

With just one day left to summer 2013, here’s a look at the weekend’s top ten films. One Direction: This Is Us won the three-day frame easily with an estimated $17 million. The 3D concert feature may be overtaken by Lee Daniels’ The Butler for the four day holiday frame, however. The drama was down just 11% this weekend and could hit $20 million by Monday – the same range that Sony is expecting One Direction to reach.

 Title  Weekend  Total
1.  One Direction: This Is Us  $17,000,000  $17
2.  Lee Daniels’ The Butler  $14,742,000  $74
3.  We’re The Millers  $12,610,000  $109.5
4.  Planes  $7,756,000  $70.8
5.  Instructions Not Included  $7,500,000  $7.5
6.  Elysium  $6,300,000  $78.4
7.  The Mortal Instruments: City of Bones  $5,200,000  $22.6
8.  The World’s End  $4,759,000  $16.56
9.  Getaway  $4,505,000  $4.5
10.  Percy Jackson: Sea of Monsters  $4,425,000  $54.9

More on this weekend’s top ten after the jump.

getaway-posterWithout a doubt the biggest surprise of the holiday is the top five performance of Instructions Not Included. The Spanish language comedy opened in just 347 locations on Friday but earned an estimated $7.5 million after only three days. That’s an average of $21,614 per-location, which puts Instructions Not Included in some seriously rarified company. In terms of top ten films this summer, only Iron Man 3, Fast and Furious 6 and Man of Steel realized better per-screen averages.

Foreign language films rarely make it into the domestic top ten, let alone the top five. The last big hits I can recall are director Guillermo del Toro’s Pan’s Labyrinth and Jet Li’s Fearless, both from 2007. Because its debut was so unexpected, it’s hard to imagine where Instructions Not Included will go from here. The film has no current rating on Rotten Tomatoes or Metacritic, but a lack of audience awareness didn’t seem to hurt this weekend…

At the other end of the box office spectrum we find the thriller Getaway. The Warner Bros. release barely made it into this weekend’s top ten with an estimated $4.5 million from 2,130 locations. For the record, that debut puts Getaway below February’s Bullet to the Head in terms of 2013’s worst wide releases. Coincidentally, both films hail from the now defunct deal between Warner Bros. and Dark Castle Entertainment… or maybe that’s not a coincidence at all.

For the third week in a row, We’re the Millers realized the top ten’s best hold. Down just 3%, the R-rated comedy is expected to reach $116 million by Monday: putting it ahead of The Hangover Part III in terms of overall domestic earnings. In a summer of surprise hits, We’re the Millers ranks right at the top.

With that, we’ll say goodbye to the big grosses of summer for another year. And given that this summer was the highest grossing of all time with $4.6 billion, it may be harder than usual to adjust to September’s slower box office pace.

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