Weekend Box Office: THOR 2 Retains the Crown but THE BEST MAN HOLIDAY Steals Some Thunder

by     Posted 1 year, 10 days ago

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Bouncing back from its second-place finish on Friday, Thor: The Dark World was back on top this weekend. That victory may have felt a bit more thunderous, however, had it not been for The Best Man Holiday. Instead of opening with the respectable $18 million that was forecast,  Holiday’s weekend estimate came closer to first place than most had imagined.

 Title Weekend Total
1.  Thor: The Dark World $38,454,000 $149.9
2.  The Best Man Holiday $30,593,000 $30.6
3.  Last Vegas $8,850,000 $46.9
4.  Free Birds $8,300,000 $42.2
5.  Bad Grandpa $7,670,000 $90.2
6  Gravity $6,280,000 $240.5
7.  Ender’s Game $6,200,000 $53.7
8.  12 Years a Slave $4,700,000 $24.9
9.  Captain Phillips $4,500,000 $97.6
10.  About Time $3,620,000 $11.5

thor-the-dark-world-poster-finalLate last month, this weekend’s box office release schedule became much less competitive. Paramount announced that it was delaying the opening of The Wolf of Wall Street until Christmas, leaving The Best Man Holiday as the only nationwide release left standing. Did the announcement cause box office watchers to rethink the odds for the R-rated ensemble? Not really. In fact, it looked like Thor 2 would be the big winner after Scorsese made the move to December. Instead, the Avengers alum saw no noticeable  advantage from the diminished field of competition while The Best Man Holiday surged. Go figure.

Thor: The Dark World took in an estimated $38.4 million on its second weekend, a drop of 55% from its debut. In the wider world of Marvel superheroes, that hold is about average: the original Thor fell by 47% in its sophomore frame, while Iron Man 3 was down 58% earlier this year. Of course, IM3 came out of the gate with the second-highest domestic debut of all time where Thor was seen as a bit of an underperformer in 2011, so those holds should be weighed accordingly. While it’s true that, for the second week in a row, Thor 2 saw an impressive jump in Friday-to Saturday sales, it’s hard not to see the sequel’s failure to capitalize on this weekend’s wide-open field as an opportunity wasted.

For their part, Disney is anything but discouraged by The Dark World’s estimate. The film dominated the international market all week, taking in almost $480 million worldwide in total. The film’s Chinese debut beat out The Avengers’ launch and surpassed the total box office haul of Thor in that country. The sequel’s robust worldwide run (it has already overtaken the original’s global take of $449 million) helped break a studio record at Disney. Earlier this week, the studio announced that it had already topped $3.79 billion in global earnings this year, beating an internal record set in 2010. So really, no one at Disney or Marvel is sweating the fact that The Best Man Holiday came out stronger than expected.

thor-the-dark-world-poster-tom-hiddlestonThe folks at Universal, on the other hand, have got to be feeling pretty satisfied with the Holiday opening. A casual glance at this weekend’s release schedule back in October left the dramedy looking like a mid-level counter-programmer, at best. The Best Man Holiday is a follow-up to The Best Man, a Universal release from 1999 that starred up and comers like Taye Diggs, Nia Long and Terrence Howard. The original film debuted to $9 million and realized a final domestic total of $34.1 million (or $54 million, adjusted for inflation). Because it was budgeted at just $9 million, The Best Man qualified as a financial hit; even so, a sequel would not have seemed feasible if the by-now big-name actors hadn’t returned for the production.

The Best Man Holiday ended up with an opening estimate of almost $31 million – nearly doubling the sequel’s $17 million reported budget. Making this morning’s estimate look even more impressive is the fact that Holiday was playing in just 2,024 locations – 1,817 fewer than Thor 2. In terms of per-theatre averages, The Best Man Holiday brought the hammer down on Thor, averaging $15,000 per venue compared to the Marvel god’s $10,000.  And, unlike Thor, The Best Man Holiday should not be adversely effected by the arrival of The Hunger Games: Catching Fire next week, so Universal could find their under-the-radar sequel performing well for much of the holiday season.

Overall earnings equaled  $127.3 million this weekend – down a giant 50% from the same time last year, when Breaking Dawn Part 2 began The Twilight Saga’s farewell run. This year, the prestigious pre-Thanksgiving release date belongs to Catching Fire, which will easily burn past Breaking Dawn 2’s $141 million opening.  In fact, the original Hunger Games already burns brighter than the Twilight series in terms of opening weekends, having hit $152.5 million in March 2012. At this point, expectations for Catching Fire are between $165 and $170. Either amount would top The Dark Knight Rises and give the sequel the best opening of a non-3D feature in box office history.  And everyone loves a record, right?

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  • bombinUSA

    where’s that sub-human mixed raced nimrod? thor 2 has made 450 million world wide so far, it will make back its budget during the week and should surpass 200 million over the weekend and end up around 240 million for its run DOMESTICALLY. can collider do the website a service and ban all subhuman mixed breed pieces of scum from posting on here? they’re not full humans and shouldn’t be treated as such, damn race traitors.

    • Angel of Death

      Amen to that. I’d like to see that moron’s comments after this weekend’s box office results…HAHAHAHA!

      • Mixed Race rich kid NYC

        More people saw the best man holiday than Thor this weekend
        Remember 3d and IMAX cost more
        Funny thing is that Thor was in way more theater than the best man holiday
        Lol

    • YoungMixedRaceMan

      I sincerely hope your racist comments get moderated soon, for you are horrible.

      • bombinUSA

        matt goldberg is my g and he agrees with me…i think you’re more likely to get booted for being the weird half breed cretin that you are. lol

      • bombinUSA

        On second thought, don’t take anything I say personally. That’s just how I troll, yo.

        By the way if you know any girls that would let me touch their boobies, of any race, I’d be eternally grateful, seeing as how I’ve never been with a girl.

    • Alexander Calvo

      You are a sick person. Your parents truly failed. I was the first one to tell that guy off, and I’m half Colombian. Luckily we are not all purebred like you, and by “purebred” I mean inbred.

    • Mixed Race rich kid NYC

      Smh
      You are without a doubt a product of inbreeding

      This weekend, More people saw a sequel to a 14 year old movie than “genetic pretty white boy” superhero Thor
      Remember 3d and IMAX cost more
      Funny thing is that Thor was in way more theater than the best man holiday
      Lol
      Deal with it Virgin and get some air

      • bombinUSA

        listen you mixed raced sub-human piece of garbage, When you say “people” watched a 14 year old movie….you mean the other half of your cretin race….you know the monkey side? those monkey’s that don’t know how to stop talking during a movie? yah that race, they used their food stamp money and left their porch for the first time in a year to watch the best man holiday because they love those monkey tyler perry movies. FACT

        Boooo hooo, imax and 3d…nice excuse you idiot. You were wrong, then again, when has a mixed race sub human ever been right….about ANYTHING?

        Keep collecting those welfare paychecks you drooling neanderthal. bhahaahahah

      • Mixed Race rich kid NYC

        Shut the fuck up
        You cyber racist
        Id fuck you up if you ever said that to my face but again you wouldn’t say that to anyone face
        Fucking Virgin
        Get out your mom/aunt basement and see the world

      • bombinUSA

        hhhahahaha typical monkey behavior, wanting to fight me? all you things do is engage in criminal activity. let me guess your father is in prison and your mother was gang raped by a monkey to create you? lol, typical mixed raced scum bag.

      • BigJimSlade

        How about this: the first of you two to step out of the basement into the real world and lose your virginity before you turn 21 wins!

      • bombinUSA

        step off, bigfaggotslade.

      • Angel of Death

        You’re such a fucking idiot. More people saw the Best Man holiday than Thor BECAUSE IT’S THE SECOND WEEKEND OF THOR and the first weekend of The Best Man! Most people saw Thor last week! That’s why it made $85 mil its first 3 days, you idiot. If you’re familiar with the industry at all, you’d know most movies drop their second weekend. It’s not just comic book movies. IT’S ALL MOVIES! That’s expected. Attendance for The Best Man will drop next week too, you dumb fuck. Overall, LESS PEOPLE IN THE US HAVE SEEN THE BEST MAN THAN THOR!

        Furthermore, if you want to compare attendance and interest between the two fairly, you’d need compare first weekend results of both. At which you’d see THOR averaged $22K per theater in more theaters last week, than The Best Man did this week (its first week) $15K in less theaters this week. THAT MEANS THOR HAD HIGHER ATTENDANCE.

        But it’s really pointless arguing with you because you know nothing and you have shit for brains, you pathetic fuck.

      • Angel of Death

        A LITERAL QUOTE FROM BOX OFFICE MOJO:

        “In its second weekend, Thor added $38.5 million for a 10-day total of $147 million. That’s down 55 percent from opening, which is steeper than the first Thor’s decline (47 percent), but a slight improvement over Iron Man 3 (58 percent). More importantly, that drop isn’t far off from Skyfall (53 percent), which opened on the same weekend last year. If Thor can generally keep pace with the Bond movie, a total north of $250 million is within reach”

        The experts (not some dumb moron named Mixed Race rich kid NYC, but people that actually know what the fuck they’re talking about) peg Thor to reach over $250 mil DOMESTICALLY. That would mean on a budget of $170 mil, Thor WILL make OVER its budget back domestically, meaning it WON’T be a flop domestically.

        So you can now officially shut the fuck up.

      • Mixed Race rich kid NYC

        By the way, I know that every movie drops in his second week, unless its avatar
        But more people saw best man holiday this weekend than Thor
        Just deal with it
        Outside of fags like you, no one cares about Thor
        Go suck a dick

      • Angel of Death

        No no no. You’re confusing Thor with yourself. What you meant to say, was no one cares about YOU! Because you’re pathetic, sad, and no one in your life has ever and will ever love or care about you. And you feel the need to trash movies, because you’re frustrated with your miserable life and have nothing better to do. Furthermore, you lack the ability to coherently support your terrible argument. So, I don’t have to worry. When the box office results for next week come in, and Thor is still in the top 5, and the top 10 after that, you’ll disappear embarrassed and butt-hurt that you were proven wrong by people who don’t even know you and your moronic opinions existed.

        You are nothing sir. And you never will be. And I feel sorry for you.

        Furthermore, your “fag” and “suck a dick” comments display that your maturity level is quite low, your thinking is backwards. Furthermore, homophobic comments are clear-cut, psychological signs that you’re probably insecure of your own closeted homosexual feelings. So if you’re trying to tell us that you like having sex with other guys, I can safely say, that’s your business buddy. Try a little tolerance next time. Otherwise, if you really feel the need to come out, you should call your mom or dad upstairs from the basement you live in, and let them know…

        I have no time for dumb fucks like you.

      • Mixed Race rich kid NYC

        Go sleep naked with your Thor poster weirdo
        Noone gives a flying fuck

      • Mixed Race rich kid NYC

        Thor has no legs
        In 2 weeks, it will be out of top 10 already and then we’ll start seeing commercials for its video release

      • bombinUSA

        how much do you wanna bet it won’t be out of the top 10 next week? what do you own other than food stamps, torn clothing and grape drink? lol.

      • Mixed Race rich kid NYC

        Listen you illiterate piece of sh*t, I did say that this weekend more people saw best man holiday than that Thor movie
        Also, just accept that out of y’all weirdos fanboy, nobody cares about Thor and that’s why Thor second weekend is not impressive so shut the fuck up faggot…
        How the duck did Thor have better screen average than best man when Thor is in way more screens than best man and yet couldn’t even crush it !!!???
        Learn math you inbred virgin

      • bombinUSA

        “How the duck” hahaaha, god you’re so fn stupid.

      • BigJimSlade

        I cant even imagine what horrible things a brutishly handsome, long-haired, hammer-yielding god did to you in the past to make you feel this way.

        Talk to us. It’s not your fault. It’s not your fault…

  • Guy Smiley

    I don’t see the big deal here… Thor opened big, and this “Best Man Holiday” thing didn’t even come close to the same opening. Thor’s showing pretty solid legs and could clear $200 mil domestically next weekend (although Catching Fire will bury everything, and probably steal more from Thor than “Holiday” did).

    Thor and “Best Man Holiday” don’t really have the same audience, so it’s not so much stealing Thor’s audience as it is having an alternative for those who don’t give a rip about capes and tights. Thor had a respectable drop for its second weekend and will do just fine. Not every Marvel offering can be The Avengers, obviously, since very few films have performed at that level, and it should hold strong through the holiday season.

    If anything, I’d guess Thor will hold down (a distant) #2 next weekend (“Deliver Man” looks like garbage) while “Holiday” will likely take a bigger drop.

    • Guy Smiley

      Sorry… I meant “Delivery Man.”

      Anyhow, the only films likely to top Thor this season are “Catching Fire” and “The Desolation of Smaug.”

      • The Flobbit

        Nooo, Count on it – Desolation of Smaug will slay all competition. The only film gong up against it of any weight is American Hustle, and that’s not going to make big outside of the US.

    • Batman

      They stole news and people talking about Thor from it. A sequel to a 14 year old movie with a black cast beating Thor 2 on opening day and an opening weekend of $30mil is more newsworthy than how much Thor 2 made in its second week. Like the article said it stand to make $18mil but made $13mil more and has nearly brought back double it’s budget.

  • Guy Smiley

    Interesting about the difference in # of theatres… I didn’t know that. But, still, these two movies don’t have the same audience. I actually don’t know much about “Holiday” but I’d guess the primary audience is… African-American women? That’s not to say others can’t be, or aren’t, enjoying it. Just that these two films probably aren’t in any way targeting the same people to come and see it.

    Thor will be fine, and after a moderately strong opening “Holiday” will likely fade as quickly as, say, the average Tyler Perry movie.

  • Bob

    Opportunity wasted? Are you just looking to find a negative angle to what has been a very positive outcome in the Thor box office results? Really…the movie is doing extremely well and will continue to do so. What’s all the hating about because clearly you are looking to diminish the obvious success here. And good for Best man Holiday! Hollywood continues to underestimate the potential of black themed films in the marketplace.

    • TNN

      Blacks don’t really have the budget to see movies as regularly as, well, anyone else. They get one to three a year and even that means they’re skipping out on the dinner budget for the weekend. Good for them though. Glad even they can make the budget cuts to see a movie, albeit a terrible one.

  • Alberto

    All this movies are going to be SLAYED when Catching Fire comes out next weekend. I predict a $170 million+ opening.

  • doc

    I was getting worried for a minute.

  • Mixed Race rich kid NYC

    Lol
    Yes
    More people saw the best man holiday than Thor this weekend

    Remember 3d and IMAX cost more
    Funny thing is that Thor was in way more theater than the best man holiday
    Lol
    Hope hollywood takes note and release more “urban” releases

    • bombinUSA

      hollywood doesn’t cater to your monkey half side. lol

      • Mixed Race rich kid NYC

        Shut the fuck up
        You cyber racist
        Id fuck you up if you ever said that to my face but again you wouldn’t say that to anyone face
        Fucking Virgin
        Get out your mom/aunt basement and see the world

      • bombinUSA

        do you just copy and paste everything you write because you’re too stupid to come up with another insult that was written by a 5 year old / mixed raced retard? hahahaa.

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