Weekend Box Office: THOR: THE DARK WORLD Thunders Past $86 Million

     November 10, 2013


Thor: The Dark World earned an estimated $86.1 million from 3,841 locations on its first weekend in theatres.  That might seem like a step down for the Thunder God after appearing in The Avengers but, Disney will be quick to note, the debut marks a 31% improvement over Thor’s first solo outing, in 2011. And, as for all those predictions that put the sequel in the $100 million range? I’m not sure what we were thinking…

 Title Weekend Total
1.  Thor: The Dark World $86,100,000 $86.1
2.  Bad Grandpa $11,300,000 $78.7
3.  Free Birds $11,180,000 $38.1
4.  Last Vegas $11,100,000 $33.5
5.  Ender’s Game $10,800,000 $44
6.  Gravity $8,405,000 $231.1
7.  12 Years a Slave $6,600,000 $17.3
8.  Captain Phillips $5,800,000 $90.9
9.  About Time $5,172,000 $6.6
10.  Cloudy With a Chance of Meatballs 2 $2,800,000 $109.9

thor-the-dark-world-posterDon’t let box office hyperbole cloud your judgment, Thor: The Dark World is a giant hit. In international territories, the sequel has earned over $240 million in a little over one week. That is close to the first Thor’s final international total of $268 million. On the domestic front, Thor 2 has already taken in almost half of its predecessor’s $181 million in just three days. Though he may have fallen short of the $100 million hurdle that Batman and Spider-Man vault with ease, Thor has clearly set a new benchmark for the so-called “second-tier” superheroes.

For weeks, Thor: The Dark World had been tracking in the $95 million range. Those projection were based on the “Avengers effect” – the belief in the box office potential of all post-Avengers Marvel features. Until this morning, there was only one other property on which to test the Avengers-effect theorem: Iron Man 3. Back in May, IM3 launched with $174.1 million, or the second-highest domestic debut of all time (after The Avengers). That is an outsized number, but it’s important to note that Iron Man 2 was already well over $100 million when it opened in 2010.

The point here is that $100 million was a rather arbitrary goal. Iron Man 3 got a 36% boost after The Avengers, so it was probably unrealistic to expect Thor: The Dark World to do better. The film received an A- CinemaScore from audiences, but Rotten Tomatoes rates it at 66% – down from the 77% of the original. Considering that that first film was viewed as a bit of a disappointment, Thor: The Dark World did better than most of us could have imagined… prior to The Avengers.

about-time-posterClearly, Thor: The Dark World brought the hammer down on the weekend’s other offerings. In fact, it earned more than the rest of the top ten films combined. But that doesn’t mean that there aren’t stories of note buried in those tiny, tiny grosses. Free Birds and Last Vegas each saw excellent holds on their second frames. Vegas was down by 32%, in fourth place, and Free Birds by 29% – holds that are even more impressive when compared to Ender’s Game. Last weekend’s number one film was down over 62% this weekend. Thanks to Thor, that drop was absolutely expected; but because Ender’s debut was not authoritative to begin with, it still has to hurt.

12 Years a Slave expanded its run to 1,144 venues on Friday. In its first frame in ‘wide’ release, the drama earned an estimated $6.6 million to bring its domestic total up to $17.3 million. Universal’s About Time also went wide this weekend.  After taking in just over $1 million from 175 locations last weekend, the romantic comedy cracked this week’s top ten with an estimate of $5.1 million.

Because Thor The Dark World dominated the box office so completely, overall earnings were down by about 4% from this same weekend in 2012, when Skyfall launched with $88.3 million. That film went on to earn over $300 million in the US despite launching just one week ahead of the final entry in the Twilight Saga. This year, Thor 2 will get some breathing room before  The Hunger Games: Catching Fire opens. Perhaps that’s where the Avengers-effect will really come into play: with no competition to speak of, The Dark World has the chance to realize one of the best sophomore holds in Marvel history.


Around The Web
  • Strong Enough

    i expect for Captain to make less. like 60 or 75

    • ʝoe Dimþleš ßloggs

      Which is sad coz I think that will likely be a better film than Thor TDW…not that Thor TDW was a bad film.

      • steviecil235

        мʏ вυɖɖʏ’ѕ ɛх-աιғɛ мαĸɛѕ $7з αɴ нօυʀ օɴ тнɛ ιɴтɛʀɴɛт. ѕнɛ нαѕ вɛɛɴ օυт օғ աօʀĸ ғօʀ 9 мօɴтнѕ вυт ʟαѕт мօɴтн нɛʀ ƈнɛƈĸ աαѕ $17891 ʝυѕт աօʀĸιɴɢ օɴ тнɛ ιɴтɛʀɴɛт ғօʀ α ғɛա нօυʀѕ. тнɛ օʀιɢιɴαʟ ѕօυʀƈɛ fox200&#46com

    • Alexander Calvo

      You are probably right, but even though I liked Thor better than Captain America The First Avenger, in my experience people in general seem to prefer TFA over Thor, so who knows?

      • humanjunglegym

        Cap is gonna be huge. I see kids in Cap shirts all the time. I never see Thor shirts. People swapped the Cap trailer on my facebook feed while there was no response to Thor trailers. He seems a much more popular character right now.

      • Batman

        His shield is his symbol. The hammer doesn’t really have the same effect.

      • Alexander Calvo

        I hope your right, cap 2 looks like it could be the best and most relevent super hero movie yet.

  • sense11

    That’s good, I found it enjoyable . more than Iron Man 3 that’s for sure

  • Rukia

    Thor has a long way to go to catch Gravity. Which means it won’t. :noworries

    • pickaname

      Eh… Not really. It’s projected that Thor will make over 300 million dollars internationally by the end of this weekend alone. Gravity has pulled 430 million dollars so far in its ENTIRE run. This is not to take away anything from Gravity; incredibly impressive performance for an original movie, but you know, Thor does have the benefit of being a sequel and one of the follow-ups to the third highest grossing movie of all time. So.

      • Mixed Race rich kid NYC

        He meant domestically

      • vpuik

        It used to be all about the domestic. And I guess for artsy movies it still is.

        I think gravity will take domestic, but internationally Thor did more than half of gravity’s total in a week so things are looking good for the marvel folks.

    • Norrtron

      Who cares? Both are great movies in their own ways, unless you’re an exec at WB or Disney you really shouldn’t care which movie makes more money.

      • http://mattedscreen.blogspot.com/ TheMattedScreen

        this is true, both will be getting my $ for the Blu-ray release

    • http://mattedscreen.blogspot.com/ TheMattedScreen

      Is it lost on people that Thor opened with $30 million more than Gravity? Don’t get me wrong, I loved Gravity and glad it did well, but if you’re going to compare dollars and cents, Thor will orbit Gravity in the final domestic haul.

    • http://mattedscreen.blogspot.com/ TheMattedScreen

      Is it lost on people that Thor opened with $30 million more than Gravity? Don’t get me wrong, I loved Gravity and glad it did well, but if you’re going to compare dollars and cents, Thor will orbit Gravity in the final domestic haul.

      • mbmarquis69

        Perhaps, but movies like Thor tend to drop considerably in their second week. Gravity had/has legs. Plus, Gravity isn’t a sequel or a franchise, or based on a comic book. Even if Thor overtakes it domestically, Gravity’s numbers are (IMO) pretty impressive.

  • Mixed Race rich kid NYC

    12 years a slave flopped ?
    When I saw the movie, I let out a chuckle when Paul dano character started singing
    I was embarrassed
    Great movie tho
    Easily the best movie I’ve seen this year

    • Nicole

      I know $6.6 million looks SUPER puny, but it is not a flop. It was aiming for $5-$6 million so it is fine. This film is going to be a long, slow burn.

      • scottish_punk

        Exactly. Factor in the inevitable Oscar push this film will get come December, and I’m more than certain that the numbers will grow from there.

    • Strong Enough

      its in limited theaters idiot

      • vpuik

        Actually this weekend was considered it’s wide release.

      • Strong Enough

        considered my ass. wide release is Thor not 12 years

      • vpuik

        Actually your ass was never even considered. So anything under 3000 screens is a limited release?

      • Strong Enough

        hey my ass is considered ALL THE TIME.

  • Lenny

    Aaaaand Ender’s Game flopped! God is good, dude. God is good.

  • Pingback: THOR and THOR: THE DARK WORLD by the Numbers | Collider()

  • humanjunglegym

    How scientific is the Rotten Tomatoes scoring method? It seems incredibly arbitrary to me yet people quote it like it has some actual meaning.

  • sheei

    Now that i have seen thor 2 – the lame world, I can now say that ‘The Wolverine’ is the best comic book movie this year. ‘The Wolverine’ should have gotten $400 million more domestically.