Weekend Box Office: TRANSFORMERS 4 Retains Title Over Holiday Weekend with $36.4 Million

by     Posted 165 days ago

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Over a very muted Independence Day weekend, Transformers: Age of Extinction had no trouble staying on top of the box office.  After ten days, the sequel has earned more than $575 million worldwide, putting it on track to become 2014’s biggest global earner before the end of the month.  Tammy, the comedy starring Melissa McCarthy, was the frame’s only other notable performer – because this year $21 million counts as notable.  As for the rest of the top ten, including new releases Earth to Echo and Deliver Us From Evil, 2014’s July Fourth weekend was one giant traffic jam of mediocrity.

 Title Weekend Total
1.  Transformers 4 $36,400,000 $174.7
2.  Tammy $21,170,000 $32.9
3.  Deliver Us From Evil $9,500,000 $15
4.  22 Jump Street $9,400,000 $158.8
5.  How to Train Your Dragon 2 $8,750,000 $140
6.  Earth to Echo $8,250,000 $13.5
7.  Maleficent $6,133,000 $213.8
8.  Jersey Boys $5,160,000 $36.7
9.  Think Like A Man Too $4,900,000 $57.1
10.  Edge of Tomorrow $3,640,000 $90.8

 

Full story after the jump.

The box office did not exactly inspire fireworks this holiday weekend.  At this time last year, overall box office grosses exceeded $225 million and set a new record for the post-Independence Day frame.  One year later, grosses came in at just $101 million, or a decline of 44%.  The difference can be explained, in part, by the fact that the ‘fourth of July’ fell during the three-day weekend.  That matters because, while the July Fourth weekend is typically one of the summer’s most lucrative frames, the actual holiday is not a big movie day.  In 2013, the Fourth fell on a Thursday instead of a Friday: one day that made a big difference in terms of box office numbers.

tammy-posterOf course, the calendar wasn’t the only difference.  This year’s titles had a lot to do with the sad state of the holiday box office.  First up, Warner Bros. Tammy.  While a second place debut seems respectable enough, it’s the numbers attached to that opening that are of concern.  Tammy was expected to take about $25 million this weekend, or a total of $40 million or more in its first five days.  That would have put it behind Melissa McCarthy’s two big hits from 2013 – Identity Thief and The Heat – but because the reported budget for Tammy ($20 million) was lower than either of those films, a lower opening would not have been a barrier to success.  In the end, the real barrier proved to be the audience’s reaction to the film.  The comedy received a CinemaScore of C+, which is about as low as CinemaScores get.  By comparison, Identity Thief received a B from audiences in 2013, even though that movie’s Rotten Tomatoes score was lower than Tammy’s current 26%.

deliver-us-from-evil-posterAlso coming in lower than expected was Deliver us From Evil.  Sony’s supernatural horror film did manage to climb from fifth place on Friday to third place on the weekend chart, but with a three-day estimate that was 50% lower than projections, that’s hardly worth celebrating.  Deliver Us From Evil was originally projected to hit $20 million this weekend and just over $30 million for its first five days.  Instead, the film has claimed just $15 million since its release on Wednesday, a number that is particularly disappointing when compared to the $41.8 million opening that The Conjuring claimed last July.

Earth to Echo, the weekend’s final new release, also failed to break $10 million this weekend, though it’s difficult to claim that that was a disappointment.  A family adventure told through “found footage” (a genre more familiar to fans of horror films like Paranormal Activity), Earth to Echo has no immediately apparent comps.  Projections were in the $12 million range for the film’s first weekend, or a total of $18 million in its first five days.  Those expectations were based largely on this summer’s oddly subdued market for family films in general, rather than any particular interest in the film itself.  At this point, Maleficent alone remains a summer standout, earning over $213 million after six weeks – surpassing both The Amazing Spider-Man 2 and Godzilla.  Meanwhile, How to Train Your Dragon 2 has yet to break $150 million in the U.S. or $250 million worldwide.  And this from the film that was supposed to be the family blockbuster of the summer.  With Dragon failing to launch and Maleficent on the decline, there might have been room for Earth to Echo to catch on but, once again, it seems family audiences made other plans.

Just to underscore what a failure this July Fourth weekend ended up being, at this time last year Despicable Me 2 was in first place with $83.5 million – more than twice what Transformers 4 earned in first place this year.  Next weekend won’t deliver anything to rival Despicable Me, but at least Dawn of the Planet of the Apes promises to get us closer to what’s expected from a summer opening.  The sequel is projected to open with over $65 million: well above the $54.8 million that Rise of the Planet of the Apes earned in August of 2011.  Of course, in a summer that seems to be running out of hits earlier than planned, there is also the chance that Dawn will be unable to equal its predecessor.  As usual, we’ll let you know how it all plays out.

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  • Manuel Orozco

    I’m surprised of these family audience decline but not surprised Transformers was going to rule the weekend like they’ve had for the last seven years

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      • Manuel Orozco

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      • Manuel Orozco

        I barely noticed anyway is someone really going to respond to what i said

  • DEADP00L

    One wonders if MOS had been opening this year instead of the previous year – would TF have done so well? Both are brainless, characterless, and crap but when you put them both against each other would they cancel the other out like a bacterial infection introduced to antibiotics?

    • Manuel Orozco

      Two words who know by the way Man of Steel is better than Transformers in my opinion

  • Aquartertoseven

    That’s a gigantic drop considering that the competition was fairly mild, in just 10 days, Transformers 4 is already $54m behind the 3rd one. China will ensure a bigger international figure than ever (it’s already outgrossed the US), but that drop is really quite something. With Dawn out next week, Planes, The Purge 2 and Sex Tape released the week after, Transformers may not even reach $250m.

    I’m also glad that How To Train Your Dragon isn’t doing nearly as well as everyone thought, because if it’s anything like the first one, it’s okay at best and completely undeserving of the laughable amounts of praise (best animated film ever?? Insane) it receives.

    • Norrtron

      I agree HTTYD was good but no where near as good as it’s big fans would lead you to believe.

      • Mixed race rich kid NYC

        I saw HTTYD 2 the other day and it was boring as hell
        Also very predictable with a very Weak story
        Last time I watch a dreamworks movie

      • Aquartertoseven

        Exactly, it’s a standards kids film. Good enough, but top tier? Hell no.

      • Manuel Orozco

        HTTYD 2 was good as the first movie overall but in my opinion they don’t reach the heights of the KFP movies

    • Person

      TF4 is also almost 3 hours long, people were busy over the long weekend and simply couldn’t devote that much time to a movie. I know personally that I couldn’t see it for almost a week because between work and family and other stuff, my friends and I just couldn’t devote a 3-hour chunk of time to this thing.

      • Manuel Orozco

        I did not mind the nearly 3 hour duration

  • Cristy0010

    Seriously I feel like there is something with the world or I’m a stupid person, but can’t believe that shitty movies like Transformers 4,Tammy and Think Like a Man Too are grossing so much money and others like Edge of Tomorrow or How To Train Your haven’t been a box office smash. I’ve been trying to find an answer but I still don’t get it. Only Transformer 4 I think have a strong fan base, but not as the first 3 movies.

  • Grendal Sven

    The next movie pick is mine, and I am currently contemplating sacrificing Apes or EOT just to get revenge on my family for dragging me to see T4. I’m thinking Jersey Boys may fit the bill.

  • http://www.rockydavies.com/ RockyDavies

    I really think the surprise is that we are going to have a higher August than recent history and a lower July. The tables will turn a bit. With so many big movies releasing earlier this year, it left a kind of unprecedented July gap. Then we’ll see TMNT and Guardians perform really well for August. It’ll be interesting.

    • Manuel Orozco

      I’m seeing both movies next month

  • milo

    I was pleased to see that T4′s second weekend was lower than Cap 2′s second weekend. Transformers is ahead of where Cap was at the same point in its run but with bigger drops Cap could end up making more in the USA. Which I’d like to see.

    DOFP at 227 million and counting, it probably won’t quite make it past the 334 million X3 made but it’s getting darn close.

  • milo

    I was pleased to see that T4′s second weekend was lower than Cap 2′s second weekend. Transformers is ahead of where Cap was at the same point in its run but with bigger drops Cap could end up making more in the USA. Which I’d like to see.

    DOFP at 227 million and counting, it probably won’t quite make it past the 334 million X3 made but it’s getting darn close.

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