Wes Anderson and Animation Studio LAIKA Team up to Sell Smartphones

     March 22, 2012


Director Wes Anderson and LAIKA (the animation studio behind Coraline) have teamed up to create commercials for Sony’s Experia smartphones.  The slogan for the phones is that they’re “Made of Imagination”, which is surprising since I thought phones were made of electronic components.  Silly me.  Kids, who are “the most imaginative people”, were asked what they thought made the Experia work.  Anderson then took their explanation and turned it into the narrative for a commercial.  Watching Anderson’s commercial, I wish it was for a real movie rather than something designed to sell phones.

Hit the jump to check out the teaser video, and Anderson’s take on one child’s explanation of the phone’s mechanics.

Via Movies.com.




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  • micoy

    Just great. Wes Anderson is just great…
    And here I need to quote another great man, Groucho Marx (Duck Soup):
    Minister of Finance: Here is the Treasury Department’s report, sir. I hope you’ll find it clear.
    Rufus T. Firefly: Clear? Huh. Why a four-year-old child could understand this report.
    [to Bob Roland]
    Rufus T. Firefly: Run out and find me a four-year-old child, I can’t make head or tail of it.