Lionsgate Reveals WHAT TO EXPECT WHEN YOU’RE EXPECTING

     October 26, 2010

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I suppose we weren’t cautious enough, because the success of the adaptation of He’s Just Not That Into You sparked a new genre: the self-help romantic comedy.  Lionsgate has acquired the rights to Heidi Murkoff’s bestselling instructional tome What to Expect When You’re Expecting.  The book is now on its fourth edition of informing mothers-to-be on all things pregnancy, be they practical, physical, emotional, nutritional, or sexual: 16 million copies sold.

According to Deadline, the studio has hired Shauna Cross (Whip It!) to rewrite Heather Hach’s first pass.  The film will track five expectant couples “in the vein of Love Actually.”  As with Into You, spiritual cousin Valentine’s Day, and eventual holiday sequel New Year’s Eve, you can probably expect a few big names to sign on to the project for a reduced paycheck in exchange for a limited shooting window.  Hit the jump for a description of What to Expect.

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A new book for a new generation of expectant moms—featuring a new look, a fresh perspective, and a friendlier-than-ever voice. It’s filled with the most up-to-date information reflecting not only what’s new in pregnancy, but what’s relevant to pregnant women. Heidi Murkoff has rewritten every section of the book, answering dozens of new questions and including loads of new asked-for material, such as a detailed week-by-week fetal development section in each of the monthly chapters, an expanded chapter on pre-conception, and a brand new one on carrying multiples.

More comprehensive, reassuring, and empathetic than ever, the Fourth Edition incorporates the most recent developments in obstetrics and addresses the most current lifestyle trends (from tattooing and belly piercing to Botox and aromatherapy). There’s more than ever on pregnancy matters practical (including an expanded section on workplace concerns), physical (with more symptoms, more solutions), emotional (more advice on riding the mood roller coaster), nutritional (from low-carb to vegan, from junk food–dependent to caffeine-addicted), and sexual (what’s hot and what’s not in pregnant lovemaking), as well as much more support for that very important partner in parenting, the dad-to-be. [Amazon]

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