Why We’re Keeping Our Fake BATMAN Story Up

     February 16, 2011

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Earlier today, I was forwarded what appeared to be an official press release from Warner Bros. about new casting for The Dark Knight Rises.  In my haste, I simply looked at the casting of the roles, posted the “story”, and didn’t think critically about the source or the wording of the release itself.  Had I done so, I would have realized it was false, and not posted the news.

This error is entirely my fault.  I don’t consider myself a journalist, because A) I have no journalism degree; B) no professional journalism training; C) it’s kind of an insult to actual journalists who worked hard at both A and B.  However, just because I don’t count myself as a journalist, that doesn’t make me exempt from their ethics or practices.  I write about movies, but I always aim to do so with the highest amount of integrity and intelligence.  We’re keeping the Batman story up because of our commitment to that integrity and the intelligence of our readers.  Hit the jump for more.

the_dark_knight_movie_image_01As Rooney Mara’s character notes in The Social Network, “The Internet’s not written in pencil Mark, it’s written in ink.”  To take down the article and pretend it never happened would not only be unethical, but an insult to your intelligence.  I made a mistake.  I was careless.   And I can live with that because I’ll be far more cautious in the future.

So why was I careless?  Why didn’t I take the extra minute to glance at the source?  Because speed matters online.  We want our readers to know the latest news as soon as it happens.  But we also want you to be well-informed and it is in that cause that I failed.  That’s another reason we’re leaving the story up: because now, because of our error, other sites have picked up the fake story, and we now need to explain it’s false and hope that our correction will disseminate like our erroneous original story.

But most importantly, we’re leaving the story up because we respect our readers.  You have a wide selection of movie news websites to choose from and we want to make Collider your number one choice for exclusives and up-to-the-minute reporting when it comes to movie and TV news.  We do our best to not only bring you news, but to do so with insight, analysis, and perhaps a little humor.  We can only do that if you know you can trust the news we post.

If my error today is enough to make you stop coming to Collider, then I understand and I’m deeply sorry that my mistake turned you off this site.  However, I hope that you’ll forgive me and continue to visit Collider and do so with the knowledge that we work to correct our mistakes and when we screw up, we’ll always be up front with you about it.

Sincerely,

Matt Goldberg

Managing Editor

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