A clever little TV spot has popped online for Disney’s Wreck-It-Ralph. The film centers on the eponymous character (voiced by John C. Reilly) who decides he no longer wants to be the villain of the 80s arcade game “Fix-It-Felix Jr.”, and leaves his game to be the hero elsewhere, which inadvertently causes mayhem throughout the rest of the arcade world. The new ad is done up like a commercial in the 80s, but it’s for Litwak’s Arcade, the home of “Fix-It-Felix Jr.”. It’s really well made, and worth checking out.
Hit the jump to check out the ad. The film also features the voices of Sarah Silverman, Jack McBrayer, and Jane Lynch. Wreck-It-Ralph opens in 3D on November 2nd.
Here’s the official synopsis for Wreck-It-Ralph:
Walt Disney Animation Studios and Emmy(R)-winning director Rich Moore (TV’s “The Simpsons,” “Futurama”) take moviegoers on a hilarious, arcade-game-hopping journey in “Wreck-It Ralph.” Ralph (voice of John C. Reilly, “Talladega Nights: The Ballad of Ricky Bobby,” “Step Brothers”) is tired of being overshadowed by Fix-It Felix (voice of Jack McBrayer, “30 Rock”), the “good guy” star of their game who always gets to save the day. But after decades doing the same thing andseeing all the glory go to Felix, Ralph decides he’s tired of playing the role of a bad guy. He takes matters into his own massive hands and sets off on a game-hopping journey across the arcade through every generation of video games to prove he’s got what it takes to be a hero. On his quest, he meets the tough-as-nails Sergeant Calhoun (voice of Jane Lynch, TV’s “Glee”) from the first-person action game Hero’s Duty. But it’s the feisty misfit Vanellope von Schweetz (voice of Sarah Silverman, “The Sarah Silverman Program”) from the candy-coated cart racing game, Sugar Rush, whose world is threatened when Ralph accidentally unleashes a deadly enemy that threatens the entire arcade. Will Ralph realize his dream and save the day before it’s too late? “Wreck-It Ralph” crashes onto the big screen on November 2, 2012, in Disney Digital 3D(TM) in select theaters.