Watch: First Look at Evan Peters’ Quicksilver in Action in X-MEN: DAYS OF FUTURE PAST Carl’s Jr. Commercial

by     Posted 255 days ago

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Studios go to great lengths to ensure that the first time audiences get a glimpse of highly anticipated characters, it’s presented in the best way possible. With the increasing frequency of set photos and videos, it’s becoming nearly impossible to keep things under wraps for long, and studios now have to unveil characters in full costume earlier in order to avoid having the character’s first introduction be without proper lighting or effects.  Much has been made of the flashy Quicksilver costume in Bryan Singer’s X-Men: Days of Future Past gleaned in the debut images, but many have been trying to hold judgment until seeing the character in the context of the film.  Well, that’s now been tainted by a Carl’s Jr. commercial.

Yes, our first introduction to Quicksilver (played by Evan Peters) in action is in a commercial for a bacon egg and cheese biscuit, in which the character uses his mutant quickness to gulp down Minute Maid and catch falling bacon.  The results are hilariously terrible, and a little sad.  Hit the jump to take a look. 

This commercial is part of a series of tie-ins with Carl’s Jr./Hardees for X-Men: Days of Future Past, and you may have already seen the Mystique commercial with a stand-in playing the character instead of Jennifer Lawrence (winning an Academy Award gives you a certain degree of clout).  However, it appears that for the supporting characters, Fox is enlisting the real actors to appear in the commercials.  Why the studio thought it’d be a good idea to debut Quicksilver’s mutant powers in a commercial for breakfast sandwiches, I have no idea.

You can watch the Quicksilver one below (via HitFix), followed by a behind-the-scenes look that provides a tease of the Colossus ad featuring Daniel CudmoreX-Men: Days of Future Past opens May 23rd.

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  • kps

    I don’t even….

    • axalon

      It feels like Fox and Carl’s Jr. are just laughing at us…

    • Your name here

      I’ll be waiting for it on redbox

  • Dan Bowen

    She’s so edgy! Oh…that’s a dude.

  • http://collider.com Matt Goldberg

    I like how the bacon falls as if it were the van from Inception.

    • mattinacan

      this can’t be real, i must be in a dream within a dream

    • http://mattedscreen.blogspot.com/ TheMattedScreen

      I miss the Hanz Zimmer “BWAM BWAM” sounds…

  • DPW

    Dumb, dumb, dumb! To the point where it makes me rethink even going to the movie dumb….the Mystique commercials were also really bad, but this one truly brings the awful. Fail!

    • scififan

      I hope you don’t think that the makers of the movie were the ones who created this commercial, or that this commercial is in any way shape or form a look into how the film is going to be. That would be very dumb if you thought that.

      It’s like saying “Good god! That Subway commercial was absolutely awful! I bet the new Hunger Games movie will also be terrible because of this, and I don’t think I’ll see it now. Thanks a lot Subway… I was really looking forward to that movie but that Chicken Haveatya Sauce just ruined it for me!”

      Subway – Eat Fresh and Turn off Your Cellphones.
      Hardees – Pig Face That Burger and Stop Kicking the Seat in Front of You.

      • DPW

        Shouldn’t good tie-ins actually do just that, makes us excited to see the movie? You’re insinuating that it’s stupid or unreasonable of us to think that the marketing should actually be good. Yes, this commercial is so blatantly crappy that it actually succeeds in turning me off to a movie I was interested in. That is a rare kind of bad! The Subway-HG wasn’t creative, but it wasn’t horrendous like this! This is a huge miss that evokes negative emotion from consumers…that’s hard to do, even when you’re trying, which they obviously weren’t!

      • Mike

        It’s one thing to expect marketing tie-in to be good, it’s a completely different thing entirely to think that it represents what the film will be like. 2 very different points being made here. One doesn’t have anything to do with the other unless you want to make the far reaching point that it shows the movie will be bad because the makers let carls do this commercial.

      • DPW

        Good point, Mike. We all have different POVs and opinions, which is great. Can we all agree that this is bad, like awful though? I’m just saying a lame tie-in like this puts a bit of a bad taste in my mouth for the flick. And, this is the most exposure we’ve had with Quicksilver, a completely new character. Bad way to intro him. At least Mystique fit well into the Carl’s schtick of babes eating burgers (even if that was also not very well done).

      • scififan

        It’s rare to see an actually good tie-in commercial. Most are like Subway’s Catching Fire, where the movie and the item being sold have so little in common that it just seems like forced “synergy”. “Oh, look! Hunger Games Catching Fire will translate into people being hungry for spicy subs!! GENIUS!!” or “Man of Steel! How about we have him breaking a road over and over again and road crews are repairing it but it’s all okay because they all like Hardee’s Bacon Cloggers? OKAY, SURE, Why not? Where’d the coke go??”

        I used to work at an advertisement editing company, and I can tell you personally that this “synergy” is purely committee thinking, and most committees are so disconnected from reality that it’s mind numbing. I have never met a bigger collection of jackasses than I have sitting down and discussing different cuts of a commercial and listening to all their weird and disjointed ideas and comments. That being said, it is sadly what I’ve come to expect from television advertising. When a burger place has a superhero movie tie-in, it’s guaranteed to be lazy committee synergy and you probably shouldn’t expect much.

        Synergy belongs on “Jem”. No where else.

      • scififan

        It’s rare to see an actually good tie-in commercial. Most are like Subway’s Catching Fire, where the movie and the item being sold have so little in common that it just seems like forced “synergy”. “Oh, look! Hunger Games Catching Fire will translate into people being hungry for spicy subs!! GENIUS!!” or “Man of Steel! How about we have him breaking a road over and over again and road crews are repairing it but it’s all okay because they all like Hardee’s Bacon Cloggers? OKAY, SURE, Why not? Where’d the coke go??”

        I used to work at an advertisement editing company, and I can tell you personally that this “synergy” is purely committee thinking, and most committees are so disconnected from reality that it’s mind numbing. I have never met a bigger collection of jackasses than I have sitting down and discussing different cuts of a commercial and listening to all their weird and disjointed ideas and comments. That being said, it is sadly what I’ve come to expect from television advertising. When a burger place has a superhero movie tie-in, it’s guaranteed to be lazy committee synergy and you probably shouldn’t expect much.

        Synergy belongs on “Jem”. No where else.

    • scififan

      I hope you don’t think that the makers of the movie were the ones who created this commercial, or that this commercial is in any way shape or form a look into how the film is going to be. That would be very dumb if you thought that.

      It’s like saying “Good god! That Subway commercial was absolutely awful! I bet the new Hunger Games movie will also be terrible because of this, and I don’t think I’ll see it now. Thanks a lot Subway… I was really looking forward to that movie but that Chicken Haveatya Sauce just ruined it for me!”

      Subway – Eat Fresh and Turn off Your Cellphones.
      Hardees – Pig Face That Burger and Stop Kicking the Seat in Front of You.

    • Chris

      I’m not sure about this movie. First the sentinel design did it for me and now the fact that they’re making the characters appear in crappy Carl Jr commercials like politicians having to go speak at rallies and town halls is the second. I don’t think Bryan Singer was ever right for the X-Men franchise. If Marvel gets a chance to take back the property from Fox, they should and reboot the entire franchise. Let the replies to this reply begin…

  • Norrtron

    Wow, how can one single commercial do so much to tank my expectations for a movie? Nice job being terrible Fox marketing team.

    • The Flobbit

      The creative team of DOFP had absolutely nothing to do with this. This advertisement is not representative of the potential quality of the film/

  • cruzzercruz

    They’re trying to make us actively against this movie, aren’t they? They must’ve seen that Sony was becoming the king of terrible marketing, and challenged their throne.

  • Davis

    They’re not even trying to make disco stu likeable

  • Grayden

    Maybe they’re just making fun of the worst aspect of this film, because we all know how bad he is.

  • DEADP00L

    I won’t watch it…I won’t watch it…

  • Rick

    I can’t believe how fucking terrible he looks.

    • scififan

      It’s called Advertising Lighting. Blasted with light from all angles, it makes anyone in costume look hideous and fake.

      • Rick

        I didn’t mean just this video, I mean overall.

  • Daniel Ronczkowski

    Looks weak! Marvel gave a big F U to the folks at fox by debuting their better version.

    • mattinacan

      where?

      • RecoveR

        **SPOILER** During the post credits of Captain America: The Winter Soldier

      • mattinacan

        ohh nice, i’ll catch that this wkend hopefully

      • RecoveR

        Sorry to have had spoiled that for you. You should definitely go see the new Captain America, it’s really something. There are two post credit scenes, i’ve seen the movie 3 times now- you wont believe the amount of people who get up and leave after (or even before) the first one.

      • Daniel Ronczkowski

        Especially after they have seen all the other marvel movies

      • t

        Ban this jerk!

      • Silverchair76

        Because you essentially had two spoiler warnings. Okay right if you’re going to call a witch hunt on spoilers, perhaps an etch a sketch would be more proper for you

      • Daniel Ronczkowski

        Captain America 2, the twins where in it

      • Tj

        Spoiler alert!!!!!

        Cap America bonus scene

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  • t

    Haha he looks so awful!

  • Daniel O’Reilly

    As Charles Barkley would say: Turrible. Just turrible.

  • Batt Damon

    What the fuck are you doing Fox? Just… No.

  • spoilerdirector

    In the future Sentinels will work at Carl’s Jr. so they can wipe out mutants who order breakfast sandwiches.

  • eternalozzie

    I think because this is such BAD blatent commercialism I am amused by it.

  • paulitics

    Roads…. where we’re going we don’t need roads….

  • DoobieDave

    I don’t really care that the commercial is dumb, movie tie in commercials usually are. But GOOD LORD does Quicksilver look awful. I mean, they obviously spent some time deciding what he would look like, it is insane that this is what they landed on and must have been happy with. That hair is just godawful and combined with the eyebrows he looks like a creepy albino.

  • Jack le Critic

    Much like their burgers…so bad, it’s good.

  • Paul

    That is not Evan Peters. Actor made to look like him.

  • Jack le Critic

    If ever there was a reason to hand the franchise back…

  • LEM

    Is that the worst wig in a big budget movie ever?

    • http://www.youtube.com/friedricetv friedricetv.com

      Nope. Seen any Nicholas Cage movies?

  • http://www.youtube.com/friedricetv friedricetv.com

    Smallville did better FX for this type of fast motion.

    • The Flobbit

      Smallville was a TV show with a budget. This is a Hardee’s commercial…

  • Redjester

    To be fair, as far as fast food burger chains go, Carl’s Jr. actually makes pretty tasty burgers. Still doesn’t hold a candle to In-And-Out though.

    Could have been worse (Jack in the Box/McDonalds)…

  • kw

    I don’t care what anybody says, he looks f*cking ridiculous.

  • Mike

    Jesus Christ. In the second video, he says, “I like my character cuz he’s fast. That’s his power. And this cool jacket.” Serious character research there.

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  • doc

    I hope the movie isn’t that disjointed.

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