Studios go to great lengths to ensure that the first time audiences get a glimpse of highly anticipated characters, it’s presented in the best way possible. With the increasing frequency of set photos and videos, it’s becoming nearly impossible to keep things under wraps for long, and studios now have to unveil characters in full costume earlier in order to avoid having the character’s first introduction be without proper lighting or effects. Much has been made of the flashy Quicksilver costume in Bryan Singer’s X-Men: Days of Future Past gleaned in the debut images, but many have been trying to hold judgment until seeing the character in the context of the film. Well, that’s now been tainted by a Carl’s Jr. commercial.
Yes, our first introduction to Quicksilver (played by Evan Peters) in action is in a commercial for a bacon egg and cheese biscuit, in which the character uses his mutant quickness to gulp down Minute Maid and catch falling bacon. The results are hilariously terrible, and a little sad. Hit the jump to take a look.
This commercial is part of a series of tie-ins with Carl’s Jr./Hardees for X-Men: Days of Future Past, and you may have already seen the Mystique commercial with a stand-in playing the character instead of Jennifer Lawrence (winning an Academy Award gives you a certain degree of clout). However, it appears that for the supporting characters, Fox is enlisting the real actors to appear in the commercials. Why the studio thought it’d be a good idea to debut Quicksilver’s mutant powers in a commercial for breakfast sandwiches, I have no idea.
You can watch the Quicksilver one below (via HitFix), followed by a behind-the-scenes look that provides a tease of the Colossus ad featuring Daniel Cudmore. X-Men: Days of Future Past opens May 23rd.