X-MEN: DAYS OF FUTURE PAST Viral Video Celebrates 50 Years of Trask Industries; Viral Site Offers Bolivar Trask Bio, Timeline, and Sentinel Info

     July 30, 2013


The viral site for director Bryan Singer’s highly anticipated X-Men: Days of Future Past was launched during Comic-Con, but at the time the site was very minimal.  However, it now appears as though a major update has taken place, as the website is currently chock-full of viral goodness relating to Trask Industries.  In addition to a video ad for the company that champions 50 years of the Sentinel program, the site also includes information on genetic mutation, a history of Trask Industries founder Bolivar Trask (Peter Dinklage), and a timeline of events that reveals that the Sentinel program began in 1973 and launched the Sentinel Mark X program in 2020.  This provides some great insight into the slightly confusing timeline of Days of Future Past, which blends characters from the post-apocalyptic future with their younger counterparts in the 1970s.

Hit the jump for more.  X-Men: Days of Future Past opens on May 16, 2014.

peter-dinklage-x-men-days-of-future-pastOver at Trask-Industries.com, there’s plenty of material to thumb through.  It reveals that Dinklage’s Bolivar Trask discovered the X-Gene while working to unlock the mysteries of human DNA, which lead to him fearing for the end of mankind:

Trask soon hypothesized the impending extinction of the human race. His early theories were ridiculed by his contemporaries and with no one to fund his research, Trask cared enough about humanity to invest in the founding of Trask Industries in 1967. Since its founding, Trask Industries has been at the forefront of human progress, partnering with domestic and international governments since the Nixon administration. Trask’s early ambition for genetic progress continues to fuel our technological innovations today.

The site posits that, if the X-Gene is allowed to propogate without limit, the mutation may result “in the eradication of the homo sapien species by 2030.”  As such, a timeline reveals that the Sentinel Mark X program was launched in 2020, which presumably leads to the desolate wasteland where we pick up with our characters in the “future” portion of Days of Future Past.  Watch the Trask Industries commercial below:

I caught the first footage from the film at Comic-Con, and it looked fantastic.  Instead of taking a dreary The Road approach to the post-apocalyptic future, Singer appears to have opted for a more tribal or mythological look, as we caught a glimpse of Wolverine (Hugh Jackman), Professor X (Patrick Stewart), Magneto (Ian McKellan), and Kitty Pryde (Ellen Page) walking up to some sort of temple where they planned on sending Wolverine’s consciousness back to the 1970s in order to stop Trask from beginning the Sentinel program in the first place.

Head over to trask-industries.com for a lot more Days of Future Past viral goodness, including extensive specifications for the Sentinels.


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