David Fincher's masterpiece Fight Club got released on Blu-ray today.  And in the spirit of Fight Club, Fincher created a special gag for the 10th Anniversary Blu-ray edition.  Since many of you are going to buy the Blu-ray and experience the gag for yourself, I'm going to post what it is and how it came together after the jump so I don't ruin the experience.  But for those that want to know about it now, hit the jump:

When you Blu-ray starts up, instead of getting a Fight Club menu, it's a menu for Drew Barrymore's Never Been Kissed!  For about 5 seconds or so it's on screen and I'm sure there are going to be people who get very angry when it happens.  But almost as soon as you start to wonder what the hell is going on, all of a sudden the screen starts to shake and the menu for Fight Club begins.

So you may wonder how this came together.  Here's what I was provided:

Fincher was heavily involved in the 10th Anniversary BD and as you may know, is a bit of a prankster. As a fun gag for the Fight Club fans, Fincher wanted the Fight Club Blu-ray Disc to begin with "a fake menu" of a romantic comedy from the same year as Fight Club, as a trick on the audience. Never Been Kissed was his top choice and he eventually went to Drew Barrymore for her approval. When users insert the disc into their BD player, the menu for Never Been Kissed will pop up for a few seconds prior to the real Fight Club menu.

It's a great gag and perfect for this Blu-ray.  If you're a fan of the movie, the Blu-ray is amazing.  Look for a full review soon.