YouTube Has iTunes Envy: Wants to Offer New Shows for $1.99

     December 1, 2009

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While YouTube has been a problem for movie studios and television networks in the past, now that everyone is working together to monetize internet viewers, it seems they might be new BFF’s.  That’s because mediamemo is reporting YouTube wants to offer what Apple does with iTunes: television shows, without commercials, for $1.99 an episode, the day after they air on broadcast or cable.

But there is one big difference.  Unlike iTunes, which lets consumers own the shows, YouTube will only stream the episode, and not let you save it.

While I believe YouTube is going to cut a deal with the networks, they’re definitely going to have to adjust the price tag, or offer more than the one episode for the same price.  Perhaps they could cut a great deal for a season pass, or find other innovative extras to make it more attractive for consumers.

Although everything I just wrote is based on a rumor, a deal with YouTube makes sense for all parties, so I’d imagine it’s just a matter of time before it’s officially announced.

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