In an effort to break the internet, Focus Features has released a series of character posters for the upcoming R-rated comedy That Awkward Moment that feature Zac Efron holding an adorable kitten.  The film stars Efron, Michael B. Jordan, and Miles Teller as three best friends who vow to maintain their single status for as long as possible when one of them is devastated by a recent breakup.  The plan gets derailed when they each fall in love and have to secretly work around their pledge to bachelorhood.  These posters are a fun play on the breakup trope, as we see how the trio (plus Imogen Poots) copes in the aftermath of ending a serious relationship.  The film’s red-band trailer promises a fun twist on the romantic comedy genre, and these posters continue a successful marketing campaign.

Hit the jump to check out the character posters.  The film also stars Mackenzie Davis and Jessica Lucas.  That Awkward Moment opens January 31, 2014.

Click on any poster for high-resolution.

Here’s the official logline for That Awkward Moment:

Zac Efron, Miles Teller and Michael B. Jordan star in the R-rated comedy, THAT AWKWARD MOMENT, about three best friends who find themselves where we’ve all been– at that confusing "moment" in every dating relationship when you have to decide "So…where is this going?"