The first trailer for the fantasy comedy Zoom (no, not a reboot of the Tim Allen movie) has hit the web and it's a bit of a mind-bender. The film stars Alison Pill as Emma, a comic-book writer working on the story of Edward (Gael Garcia Bernal), her dream man, a cocky action movie director who's making a film about Michelle, a Brazilian model named Michelle (Mariana Ximenes) who's writing a book about a comic-book writer...named Emma.

The trio are all creating each other's stories. It's like Stranger Than Fiction and Inception had a mega-meta baby. I can dig that, especially with Allison Pill in the lead. Along the way there's some vibrant pop-art animation, a sex-doll factory, and Tyler Labine doing his charming, goofy thing. The relationship between a creator and their creation is always fertile ground for a film, and the trailer promises a breezy, slightly-bent tone that could make Zoom a lot of fun. Check it out below.

Zoom debuted at TIFF last year, and lands in theaters on September 2nd. And if you're still trying to get your head around the concept, here's a detailed synopsis:

Emma (Alison Pill) is a comic-book artist who works by day in a factory that makes sex dolls, which is messing with her head. In an attempt to get herself closer to the plastic fantasy image that surrounds her, she makes a rash decision. Then she decides she wants to reverse that choice, but it’s too late and too expensive to turn back. Fortunately, Michelle (Mariana Ximenes), the aspiring novelist writing Emma’s story, gives her a way out. In turn, Emma controls the story of Edward (Gael García Bernal, also appearing at the Festival in Desierto), the filmmaker at the centre of the comic book she’s drawing. He’s a successful action-movie director with no shortage of confidence and an urge to make more artistically ambitious films. But, in a cruel joke, Emma takes her pen to the root of this man’s vanity, shrivelling his confidence instantly. He begins to struggle with his film about Michelle, a Brazilian model living in Toronto and trying to write a novel about a cartoonist. In a bid to escape the fashion world and immerse herself in her writing, she returns to Brazil, finding a small fishing village where the pressure to complete her novel leads her to Alice (Cláudia Ohana), a hotel owner who changes her life. Of course, the hand of Michelle’s creator, the action-movie director who wants to be a serious auteur, is never far behind.