Lionsgate has released a series of nine new Age of Adaline posters today that just might be the most clever set of “character posters” I’ve seen in some time. Directed by Lee Toland Krieger (Celeste & Jesse Forever), the romantic drama stars Blake Lively as a woman who suffers a near-fatal accident in the 1930s that renders her immortal. She embarks on an epic, isolated journey, keeping her secret while continually striking up relationships and then ending them before she grows too close.

These Age of Adaline posters show Lively’s character throughout the eight decades she’s been alive, revealing the forever-29-year-old in a number of different fashions and situations. My favorite part, though, is how the actual photography of each poster evokes its specific time period. This is a really neat marketing strategy that goes above and beyond a “Blake Lively Is Always Pretty” approach, and this film continues to surprise me in how intrigued I'm am to see it.

Check out the Age of Adaline posters below, via Lionsgate. The film also stars Michiel Huisman, Ellen Burstyn, Kathy Baker, Amanda Crew, and Harrison Ford. The Age of Adaline opens in theaters on April 24th.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here’s the official synopsis for The Age of Adaline:

After miraculously remaining 29 years old for almost eight decades, Adaline Bowman (Blake Lively) has lived a solitary existence, never allowing herself to get close to anyone who might reveal her secret. But a chance encounter with charismatic philanthropist Ellis Jones (Michiel Huisman) reignites her passion for life and romance. When a weekend with his parents (Harrison Ford and Kathy Baker) threatens to uncover the truth, Adaline makes a decision that will change her life forever.