I like the title treatment for Alien. I especially like how it’s used in the opening of the film where the hash marks become the title and those hash marks represent the xenomorph’s victims. However, it’s also a very simple design when placed next to H.R. Giger’s distinctive art design.
So if you always liked Alien but wish it had a more Giger-esque title treatment, today’s your lucky (and oddly specific) day. The good folks at We Are The Mutants [via /Film] discovered a title treatment designed by Michael Doret, who said that his work went unused in the marketing of the film:
“The title treatment I designed for Ridley Scott’s Alien never made it into the public arena. It had some small promotional uses before it was run over by the Bill Gold Advertising machine and relegated to the back burner. At any rate, this was great fun to have worked on—the more so since I was able to work on it with my friend (the now famous “pop-surrealist”) Todd Schorr. I designed and drew the forms based on the “bio-mechanical” forms I saw in some publicity stills from the production, and Todd painted the absolutely gorgeous finished art.”
Here’s what Doret and Schorr came up with:
It looks neat, and yet I don’t think it really works for the film. What’s great about the title treatment they went with is that it’s stark and simple. It’s as matter-of-fact as the famous tagline, “In space no one can hear you scream.” Doret and Schorr’s title treatment makes it look like the xenomorphs spend their free time working on graphic design.
What do you think about the title treatment? Do you think this is what they should have gone with or do you like the simple font? Sound off in the comment section.