One of the challenges facing Marc Webb's The Amazing Spider-Man is how to bring the film's villain, The Lizard (played by Rhys Ifans), to life. On the page, you can just see "Oh. He's like a tiny dinosaur wearing a lab coat. How about that." On screen, however, that may look a little silly and I'm sure there have been plenty of make-up tests and various designs to find a convincing look that not only is scary and effective, but also allows for Ifans to emote.The production has taken care to make sure that fans don't get a look a character before it's ready (which is why an official image of Spidey was released before the inevitable set photos). So if you're wondering why Rhys Ifans has a bag over his face in the image above [via Pink is the New Blog], that's why. The Amazing Spider-Man also stars Andrew Garfield and Emma Stone. It opens in 3D on July 3, 2012.