NBC has somewhat surprisingly renewed its 1960s drama Aquarius, starring David Duchovny, for a second season. Like the recently cancelled Hannibal, its ratings haven’t been great (it’s been pulling about a 1.2 share, whereas Hannibal slid to a 0.5 among adults 18-49), but then again, that could be in part because of NBC’s experiment with putting the entire season online after the first episode aired on TV. (NBC adds that “Strong Digital Performance Is Key in Bringing Back Well-Reviewed Series” … at least they’re counting online views now. Allegedly).
Despite the mediocre numbers, NBC seems willing to invest in Aquarius going forward, perhaps partially because Charles Manson (Gethin Anthony) on the show won’t go Full Manson (never go Full Manson) until Season 2, which could get more people to tune in (facts are facts!) Another major component is that, according to the NBC press release, the show appeals to rich people (“an upscale audience … living in homes with $100K+ incomes”). Plus, you know, people just love cop shows. Especially rich people?
Jennifer Salke, President, NBC Entertainment, said of the renewal,
With its riveting drama and innovative release strategy, ‘Aquarius’ has excited the critics, hooked millions of viewers and energized our summer. It’s no secret that the way people watch television is evolving, so we took a unique approach to how we delivered ‘Aquarius’ and it’s driven some record numbers for NBC Digital and helped us reach viewers who might have otherwise overlooked a great summer drama.
Robert Hayes, Executive Vice President of NBC Entertainment Digital, added,
Beyond generating some truly impressive view totals, the network’s unique release strategy with ‘Aquarius’ has helped us gain new insights into viewership patterns, binging behavior and social engagement, significantly expanding our knowledge of how people are watching our shows online.
So there you have it. You can also check out the cancelled or renewed status of over 150 scripted shows via our TV Lifeline.