August Box Office Predictions: Will Another Studio Steal Universal’s Thunder?

     August 2, 2015


Introduction: Looking back at the predictions for July, some were very close (Trainwreck, Southpaw), while others were overestimated (Magic Mike XXLPaper Towns). The latter two prove that lightning doesn’t necessarily strike twice: audiences apparently only needed to see one male stripper outing, and people will not flock to see just any John Green novel adaptation.

Historically, August is the slowest month of the summer (and one of the slower of the year) and is typically a dumping ground for studios, particularly in the later weeks. While there have been exceptions to this rule, such as the massive hit The Bourne Ultimatum and last summer’s Guardians of the Galaxy, this looks to be one of the lower grossing Augusts in recent memory.

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